Who Needs the Third Amendment

The Third Amendment to the U.S. Constitution prohibits the federal government from quartering soldiers in private homes during peacetime without the homeowner’s consent. Has that ever happened? Has the Third Amendment ever been violated? Called the â€Å"runt piglet† of the Constitution by the American Bar Association, the Third Amendment has never been the main subject of a Supreme Court decision. It has, however, been the basis of some interesting cases in the federal courts. Text and Meaning of the Third Amendment The full Third Amendment reads as follows: â€Å"No Soldier shall, in time of peace be quartered in any house, without the consent of the Owner, nor in time of war, but in a manner to be prescribed by law.† The amendment simply means that during times of peace – generally considered to mean periods between declared wars – the government may never force private individuals to house, or â€Å"quarter† soldiers in their homes. During times of war, the quartering of soldiers in private homes may be allowed only if approved by ​Congress. What Drove the Third Amendment? Prior to the American Revolution, British soldiers protected the American colonies from attacks by the French and Indians. Starting in 1765, the British Parliament enacted a series of Quartering Acts, requiring the colonies to pay the costs of stationing British soldiers in the colonies.   The Quartering Acts also required the colonists to house and feed British soldiers in alehouses, inns, and livery stables whenever necessary. Largely as punishment for the Boston Tea Party, the British Parliament enacted the Quartering Act of 1774, which required the colonists to house British soldiers in private homes as well as commercial establishments. The mandatory, uncompensated quartering of troops was one of the so-called â€Å"Intolerable Acts† that moved the colonists toward the issuance of the Declaration of Independence and the American Revolution. Adoption of the Third Amendment James Madison introduced the Third Amendment in the 1st United States Congress in 1789 as part of the Bill of Rights, a list of amendments proposed largely in response to the Anti-Federalists’ objections to the new Constitution. During debate on the Bill of Rights, several revisions to Madison’s wording of Third Amendment were considered. The revisions focused mainly on different ways of defining war and peace, and periods of â€Å"unrest† during which the quartering of U.S. troops might become necessary. Delegates also debated whether the president or Congress would have the power to authorize the quartering of troops. Despite their differences, the delegates clearly intended that the Third Amendment strike a balance between the needs of the military during wartime and the peoples’ personal property rights. Despite the debate, Congress unanimously approved the Third Amendment, as originally introduced by James Madison and as it now appears in the Constitution. The Bill of Rights, then composed of 12 amendments, was submitted to the states for ratification on September 25, 1789. Secretary of State Thomas Jefferson announced the adoption of the 10 ratified amendments of the Bill of Rights, including the Third Amendment, on March 1, 1792. The Third Amendment in Court Over the years following the ratification of the Bill of Rights, the growth of the United States as a global military power largely eliminated the possibility of actual warfare on American soil. As a result, the Third Amendment remains one the least cited or invoked sections of the U.S. Constitution. While it has never been the primary basis of any case decided by the Supreme Court, the Third Amendment has been used in a few cases to help establish the right to privacy implied by the Constitution. Youngstown Sheet Tube Co. v. Sawyer – 1952 In 1952, during the Korean War, President Harry Truman issued an executive order directing Secretary of Commerce Charles Sawyer to seize and take over the operations of most of the nations steel mills. Truman acted out of fears that a threatened strike by the United Steelworkers of America would result in a shortage of steel needed for the war effort. In a suit filed by the steel companies, the Supreme Court was asked to decide if Truman had exceeded his constitutional authority in seizing and occupying the steel mills. In the case of Youngstown Sheet Tube Co. v. Sawyer, the Supreme Court ruled 6-3 that the president did not have the authority to issue such an order. Writing for the majority, Justice Robert H. Jackson cited the Third Amendment as evidence that the framers intended that the powers of the executive branch must be restrained even during wartime. â€Å"[t]hat military powers of the Commander in Chief were not to supersede representative government of internal affairs seems obvious from the Constitution and from elementary American history,† wrote Justice Jackson. â€Å"Time out of mind, and even now in many parts of the world, a military commander can seize private housing to shelter his troops. Not so, however, in the United States, for the Third Amendment says ...   even in war time, his seizure of needed military housing must be authorized by Congress.† Griswold v. Connecticut – 1965 In the 1965 case of Griswold v. Connecticut, the Supreme Court ruled that a Connecticut state law banning the use of contraceptives violated the right to marital privacy. In the court’s majority opinion, Justice William O. Douglas cited the Third Amendment as confirming the constitutional implication that a person’s home should be free from â€Å"agents of the state.†Ã‚   Engblom v. Carey – 1982                                    In 1979, correctional officers at New York’s Mid-Orange Correctional Facility went on strike. The striking correctional officers were temporarily replaced by National Guard troops. In addition, the correctional officers were evicted from their prison ground residences, which were reassigned to members of the National Guard. In the 1982 case of Engblom v. Carey, the United States Court of Appeals for the Second Circuit ruled that: Under the Third Amendment, National Guard troops count as â€Å"soldiers†;The term â€Å"soldiers† in the Third Amendment includes tenants, like the prison guards; andThe Third Amendment applies to the states under the Fourteenth Amendment. Mitchell v. City of Henderson, Nevada – 2015 On July 10, 2011, Henderson, Nevada police officers called at the home of Anthony Mitchell and informed Mr. Mitchell that they needed to occupy his house in order to gain a â€Å"tactical advantage† in dealing with a domestic violence case at a neighbors home. When Mitchell continued to object, he and his father were arrested, charged with obstructing an officer, and held in jail overnight as the officers proceeded to occupy his house. Mitchell filed a lawsuit claiming in part that that police had violated the Third Amendment. However, in its decision in the case of Mitchell v. City of Henderson, Nevada, the United States District Court for the District of Nevada ruled that the Third Amendment does not apply to forced occupancy of private facilities by municipal police officers since they are not â€Å"soldiers.† So while it remains highly unlikely that Americans will ever be forced to turn their homes into free bed-and-breakfasts for platoons of U.S. Marines, it seems the Third Amendment remains a bit too important to be called the â€Å"runt piglet† of the Constitution.

The Tell Tale Heart By Edgar Allan Poe - 919 Words

Guilt is the manifestation of one’s consciousness telling them that they have committed a serious offense. The emotion that one feels when they have guilt on their mind can take over their mentality and allow them to own up to their offenses; however, there are others that are able to remain calm in the face of confrontation and get away with the horrendous crimes that they have done. In Edgar Allan Poe’s â€Å"The Tell-Tale Heart,† â€Å"The Black Cat,† and â€Å"The Cask of Amontillado† the three protagonists are faulty of crimes they commit but deal with their guilt in separate ways. In Edgar Allan Poe’s â€Å"The Tell-Tale Heart,† the narrator has felt a feeling of triumph that he was able to get rid of the very thing that was haunting him: the pale blue eye of the old man. The narrator feels accomplished and powerful because he, and nothing else, was able to stop the traumatization that he was feeling and took control of the situation. The feeling of success continues when the police arrive at the house to inspect the premises, because â€Å"for what had I to fear?† (694). As the policemen wonder around the house looking for anything peculiar, the narrator is able to keep his composure feeling that he would be ultimately successful in hiding the crime and show that he is innocent. However the calm sensation would last for a short period of time; because once he understands that the police had found him free of guilt, he â€Å"wished them gone..and grew very pale† (694). The narrator’s adrenalineShow MoreRelatedThe Tell Tale He art By Edgar Allan Poe1161 Words   |  5 PagesOut of a vast quantity of these English historians, one stood out to me, his name is Edgar Allan Poe. Poe’s writing had its own unique gothic and horror style. The story, The Tell-Tale Heart is one of his very popular pieces of literature, it not only tells a story, but uses Poe’s unique style of writing to silently incorporate different genres, themes, and symbolism to create a sub-story within the text itself. Poe was born in Boston Massachusetts on January 19, 1809. At the young age of just 2 yearsRead MoreThe Tell Tale Heart By Edgar Allan Poe1569 Words   |  7 PagesIn the short story â€Å"The Tell-Tale Heart,† author Edgar Allan Poe employs several literary devices such as symbolism, allegory, and imagery. These devices enable us to see and better comprehend the story’s events through the eyes of the narrator. The narrator explains that he is extremely nervous but clarifies that he is not insane; he even goes so far as to share an event from his past to prove that he is not crazy. He believes that he loves the old man and has nothing against him except his horribleRead MoreThe Tell Tale Heart By Edgar Allan Poe Essay1477 Words   |  6 Pagesyourself and others that you weren’t in the wrong for doing something bad? Well, the narrator in the story The Tell-Tale Heart does. Edgar Allan Poe is known to write stories that are of Dark Romanticism. Dark romanticism is a literary genre that showcases gothic stories that portray torture, insanity, murder, and revenge. The story â€Å"The Tell-Tale Heart† is no different. Edgar Allan Poe does a great job with making the readers wonder throughout this short story. This allegory makes reader’s questionsRead MoreThe Tell Tale Heart By Edgar Allan Poe986 Words   |  4 Pagesbade the gentlemen welcome. The shriek, I said, was my own in a dream.† The Tell Tale Heart is one of Edger Allan Poe’s most famous and creepiest stories. The premise of this gothic short story is that a man’s own insanity gives him away as a murderer. By usi ng the narrators own thoughts as the story Poe displays the mental instability and the unique way of creating a gothic fiction. While other stories written by Poe reflect this same gothic structure and questionable sanity, this story has aRead MoreThe Tell Tale Heart By Edgar Allan Poe1502 Words   |  7 PagesThe author Edgar Allan Poe created a beautiful writing piece called â€Å"Tell Tale Heart†, which included literal elements such as mood, tone, and point of view. The story included a tremulous mood for the reader to be able to feel the excitement of the story. According to the text â€Å"Tell Tale Heart†, it states â€Å"And now at the dead hour of the night, amid the dreadful silence of that old house, so strange a noise as this excited me to uncontrollable terror.† This illustrates that the details of the storyRead MoreThe Tell Tale Heart By Edgar Allan Poe1030 Words   |  5 PagesA Guilty- Mad Heart â€Å"Burduck then goes on to ponder how Poe used cultural anxieties and psychological panic to advantage.† (Grim Phantasms, G.A. Cevasco). In The Tell-Tale Heart by Edgar Allan Poe, a nameless man narrates the story of how he murdered an elderly man because of his eyes. In his short story The Tell-Tale Heart, Poe shows the themes of guilt and the descent into madness through the narrator, in this gothic horror story. Edgar Allan Poe wrote many gothic tales throughout his lifeRead MoreThe Tell Tale Heart By Edgar Allan Poe1133 Words   |  5 Pages Written in 1843, The Tell-Tale Heart by Edgar Allan Poe incorporates nearly all of the gothic elements. While this piece of art may not contain all of the gothic elements, it is the epitome of a gothic short story. In The Tell-Tale Heart, the setting seems to be inside an old house, which strengthens the atmosphere of mystery and suspense. The madness and overall insanity of the narrator illustrates the sense of high, overwrought emotion. The presence of creaking hinges and the darkness representRead MoreThe Tell Tale Heart By Edgar Allan Poe1644 Words   |  7 Pages Edgar Allan Poe was a prominent American writer whose writing reflected his tragic life. He began to sell short stories for profit after being forced to leave United States Military Academy for lack of financial support. Over the next decade, Poe published some of his best-known works, including The Fall of the House of Usher (1839), The Raven (1845), and The Cask of Amontillado (1846). It is in these stories that Po e established his unique dark writing style that often have the recurring themeRead MoreThe Tell Tale Heart By Edgar Allan Poe879 Words   |  4 PagesIn between guilt, paranoia and obsession The Tell-Tale Heart by Edgar Allan Poe uses several literary elements to support the themes of the story. The story is based on a gruesome murder of an old man. The author uses madness, obsession and guilt as themes to prove how the narrator is truly twisted and insane. Madness is the first theme of the story; in the beginning the narrator tries to convince the audience he is not mad (insane). â€Å"TRUE!... nervous very, very nervous I had been and am; but whyRead MoreA Tell Tale Heart By Edgar Allan Poe1156 Words   |  5 Pagescontain some level of madness. For example in the short stories â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman â€Å"The Tell-Tale Heart† by Edgar Allan Poe, both of the main character in these stories believe that they are perfectly wise, but their out of control behaviors proves that they’re mentally ill or to be more specific insane. In the short story â€Å"A tell-tale heart† the unknown narrator is telling us a story about his neighbor who is an old man but his of a vulture: blue pale eye is what

Paper †Sensory Marketing Free Essays

string(77) " have now understood that hearing is primordial in a communication campaign\." English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 The sensory marketing The sensory marketing Table of contents Introduction2 Sensory marketing2 Visual marketing4 Sound marketing5 Olfactory marketing6 Gustatory marketing7 Tactile marketing8 Personal opinion9 Conclusion10 Bibliography12 Introduction Even if one  does  not realize,  sensory marketing  is ubiquitous in  marketing campaigns and  it may explain  most of our  purchasing decisions. The soothing ambience  of a store,  pleasant odor  diffused,  attractive colors,†¦ can influence the customer’s decision. Sensory marketing can be defined as â€Å"a  marketing technique that  seeks  one or  more of the five senses of the consumer. We will write a custom essay sample on Paper – Sensory Marketing or any similar topic only for you Order Now Its aim is to  attract customers  by increasing  their welfare  in order to positively influence  their behavior  vis-a-vis a  product or a  point of sale†. To approach sensory marketing, I decided to begin by a short description of the topic. After, I will talk about the five types of sensory marketing : visual, sound, olfactory, gustatory and touch. To finish, I will expose you my personal opinion about the subject. Sensory marketing Compared with traditional marketing, the sensory marketing focuses more on the five senses : sight, hearing, taste, smell and touch. The sensory marketing creates around the product a multisensory atmosphere that boosts their attractiveness. According to specialists, the use of the five senses in a marketing campaign would allow companies to increase their sales by arousing customer’s emotions. Nowadays, with the growth of the supply for a product, it is very important for a company to differentiate itself from its competitors. We notice that more and more companies use the sensory marketing to do it. Despite the fact that Kotler stressed already in 1973 the importance of the atmosphere in a store, the sensory marketing has only really developed until the 2000’s. It is still a young aspect of the marketing strategies. But today, more and more marketing specialists attach importance to the sensory marketing because it is a great success. This success can be explained in two ways. On the one hand, sensory perception brings a comfortable feeling, a sense of reality that the consumer looks for because of the development of virtual in our society. On the other hand, the consumer looks for a sensorial experience with all senses and especially with a back to the nature in a context of increasing urbanization. But some specialists say it is unethical to play with people’s feeling and emotions in a commercial aim. In fact, the sensory marketing can be used in an abusive way, trying to manipulate the customer. However, it is not like â€Å"neuromarketing† that is completely unethical. This type of marketing consists in a study of the mechanisms of the brain when it receives commercial stimuli. Professionals of marketing can adapt their advertising campaigns based on the results of the study. It’s difficult for consumers to not buy the product with this type of marketing. But concerning sensory marketing, if the consumer has been once fooled on a product because of a sensory marketing, he will not be fooled a second time. Today’s marketing would be a marketing based on the five senses at the same time. That is called â€Å"polysensorality† by the marketers. However, it’s really difficult to set up for most of products. Now, I will give you some concrete examples in order to better understand what the sensory marketing is. It would be interesting to diffuse a smell of hot chocolate in a chocolate department. This strategy, combined with an attractive visual aspect of the product, will guide the consumer towards the product. Moreover, tastings in stores can also increase the sales of the product. The consumer can be aware of the product’s quality, smell, texture, etc. Nature et Decouvertes is a pioneer among the sensory marketers. When we are in the store, all our senses are stimulated. For example, all the products are exposed and we can touch and test everyone. It is really entertaining for the clients. Concerning the smell, odours of essential oils are spread in the shop, and even outside of it. It makes the passers want to enter the store. Moreover, we can hear a relaxing music. People often buy a CD and essential oils to recreate this relaxing atmosphere at home. Nature et Decouvertes has well understood that the sensory marketing can increase purchases but also enhance the image of this brand. Visual marketing The visual marketing is used by the professionals of marketing since a lot of years. The beauty and the design have always been very important in the marketing. People are always looking for aesthetic. Colours and forms, department’s arrangements of a shop are important factors for the product’s success. It influences the consumers and triggers emotional reactions that play a role in the purchase decision. The sight is the most highlighted sense in a marketing campaign. The client has his first impression of a product, whatever it is, by the sight. Visual aspects are essential and sellers try to attract people thanks to the sight. For example, in an automobile showroom, everything is studied. The lighting, the colours and the positions of the cars can influence people who look for aestheticism. But the visual marketing has also evolved with new technologies. Nowadays, beautiful pictures are broadcasted on LCD or LED screens. In travel agencies, pictures of withe sand and blue seas scrolled on a screen and invite to evasion. People are more likely to push the door to enter the agency. Apple has also developed a strong visual marketing for its products. We can found the iPod, the MP3 players of Apple, in a wide range of colours. Before, the iMac was also available in different colours and the product was transparent in order to make the machine more pleasant. All the products of Apple are design and beautiful. Apple is specialized in the visual marketing because the brand has understood that the customer will choose more easily a product which is beautiful. Sound marketing The sound marketing is a recent side of the sensory marketing. Marketers have now understood that hearing is primordial in a communication campaign. You read "Paper – Sensory Marketing" in category "Papers" The sound marketing must represent the brand and the product. It’s really important for a brand to have a specific music, a jingle or a voice which can allow people to identify the brand in question. Uncle Ben’s, U and Leclerc are linked to a specific voice that differentiates themselves from competitors. These voices play a role of jingle and the auditors recognize immediately the brand. Music is also used in stores and shops to sell a product. But it’s recent. Different studies have proven that music influence the perception of time and the customers stay longer and more easily in a store which trend music is played. According to these studies, a soft music, like classical music, encourages to stroll and relaxes the customers. The particular sound of a product is also used by producers hoping to differentiate it. For example, in the world of household electrical appliances, the sound of the buttons is different depending on the brand. But the most striking example is the engine’s sound of a Harley Davidson. No engine makes a noise similar to a Harley Davidson. This is one of the biggest selling points of the brand and it was studied during a long time by mechanics. Please, follow this link ttp://www. youtube. com/watch? v=31GBuRHxsDofeature=fvwpNR=1 Olfactory marketing Since more or less two decades, marketers have discovered that odour in an advertising campaign has a lot of influence on the purchase decisions of the customer. Before the 90’s, this sense was totally put aside. It was very difficult to implement the olfactory marketing because the technologies did not permit it. Sin ce few years, marketers have understood that the power of odours is something that they should not overlook as the olfactory memory is the most powerful. The olfactory marketing is very important to highlight a product or a brand. When we walk on the street, we can smell delicious odours coming from a restaurant, a bakery or store which sells coffee. All these odours attract the customers and trigger an emotional process that lost any sense of time. Customers like to go to shops and store where it smells good. It’s normal. Some brands like Nature et Decouvertes and Sephora have succeeded in attract the customer and the passers with odour. But olfactory marketing is not limited only to odours in shops and stores, it cans also be found within the products. For example, it’s important that a cosmetic cream smells good. In order to differentiate their products from the others, it’s essential for a company to use different flavours. It’s the same for cleaning products. A lot of brands like Mr Propre, Carolin or Dreft use different scents for their cleaning products. These products do not only evoke cleanliness but also evoke evasion and pleasure thanks to the odours. A third example is the 3M company who has commercialized flavoured strawberry post – its. The target of this marketing’s type is essentially teenagers and especially young girls. However, olfactory marketing goes further and an odour diffuser, the â€Å"SmellBox†, was created to diffuse fragrances in a shop or a store. This box is connected to a computer and diffuses odours that are linked with the broadcasted pictures on the screen. Today, it is the most advanced application of the olfactory marketing. Gustatory marketing With this type of marketing, there are two possibilities  : either the consumer likes the product either he doesn’t like and doesn’t buy it. Taste marketing is often used in supermarkets where different brand representatives propose to taste new products. Clients appreciate this practice because they can judge the product for free. And this technique increases sales because people buy it after having tasted it so they don’t take a risk and know that they like it. Obviously, this marketing is usually used for food products. But there are some exceptions. Indeed, gustative marketing can be a good way to promote a product. For example, a jewelry demonstration accompanied by a chocolate fondue. Or we can also find candies in some stores. Moreover, gustative marketing is essential for toothpaste’s brands too. Today, the trend is traveling and people like new flavors of the world. There is a strong growth in sales of exotic spices and especially from Asia, very trendy at the moment. So, food industries have their gustative laboratories in order to taste new relishes depending on the trend and desires of consumers. Thus, this sort of marketing is not easy because we always have to adapt to the new flavors appreciated by people. So, there are gustatory trends that we have to follow all the time to satisfy customers. Tactile marketing This sort of marketing uses the touch to optimize sales of a product. This sense has more and more importance in communication campaigns, and professionals know it. Indeed, consumers need to touch the product in order to have a precise idea of its quality. For example, at the supermarket, customers like palpating fruits and vegetables and they think that they can evaluate their quality in this way. In fact, the touch creates a familiarity with the product. So, tactile marketing has a gigantic power and sellers have to use it in order to enhance sales. Moreover, people prefer going to a store which proposes to touch products, so this sort of marketing increase the number of clients. That’s why more and more enterprises look for textures appreciated by consumers. Today, for example, the trend is cashmere. Indeed, this textile inspires sweetness, comfort, protection, etc. As the touch refers to the qualities and functions of the product, the choice of the material and the form is essential. More the texture is successful, more consumers will want to buy it. We can well see this phenomenon in bedding store where people always lie on mattresses. Clients want to test the thickness and comfort, and prices become even less important. Food industries have also understood the advantages of this marketing. Children and teenagers like the combination of different textures as crunchy and sweet. For example, Danette created a new product to satisfy consumers : liquid chocolate accompanied by crunchy balls. We can also find chewing-gum crisps outside and liquids inside. Tactile marketing can also be applied for a service. Indeed, a hotel will be judged on the softness of the sheets, the thickness of the towels, pillows’ quality, etc. If the client appreciates all of these things, he will have a good image of the hotel. So, the touch is a factor essential for product’s success. Personal opinion I have chosen this topic because I am really interested in the marketing sciences. I think that it is very important for a firm or a company to deeply understand how behave customers when they receive commercial stimuli. Otherwise, I would choose as master options marketing and management’s services. I hope that I will learn even more with the lecture of consumer’s behaviour. During my studies in management, we have seen lots of strategies and techniques to attract the customer to a product or service, but I think that the sensory marketing is the most interesting and is really booming. We can see more and more strategies of sensory marketing today. I think for example at the cover of the jam’s jars of Bonne Maman brand. The cover is squared with blue and white or red and white. Moreover, the writing on the label looks like handwriting. It really reminds jams of long ago. Another example is the development of the free distribution of new products in the street. When we walk on the street, we can see huge cars giving for example chocolate, cans of Coca-Cola, †¦ This is linked with gustatory marketing. Just yesterday, I went to a copy centre and the merchant had put an essential oil diffuser in the store. It was really nice to photocopy sheets in this atmosphere. Even if a copy centre does not need to use sensory marketing in order to attract customers, I think that it is a good initiative and it works. I will go back there to make photocopies. I think that more and more brand and retailers must use the sensory marketing. The customers asks for it, it is more sympathetic that our senses are requested when we do shopping or when we see an advertising. Moreover, studies and surveys have proved that the sensory marketing really influences the purchase decisions. It has to be developed by all the brands, if it is possible obviously. During the lectures of market research, we have seen lots of studies that showed that the marketing sensory has a lot of influence on consumers. For example, we have seen, supported by figures, that the purchases are more important if the music in the store is slow than fast. Moreover, if it is coupled with a nice odour, the amount of purchases is much more important. We have also learned that the light plays an important role in a restaurant. If the light is bright, the number of wine bottles purchased is higher than if the light is subdued. Per contra, the spent time in the restaurant and the amount of the bill is higher if the light is subdued. Recently, I have participated to a market research concerning the bookshop Libris Agora. We were asked during the study to analyse different odours that could be diffuse in the bookstore. It is typically a sensory marketing strategy. Personally, I am for a strong sensory marketing strategy. As I said before, it can attract lots of people to a store. For example, I like when trend and good music is played in a shop. I have already noticed that I stay more easily in a store where dance and electro music is played, maybe because I love this kind of music. Contrary to what my analysis says, I will never go to a store where classic music is broadcasted or maybe I will stay maximum five minutes. I think that it is because I am young and that does not attract me at all. Nevertheless, I can understand that people like this type of music and that classic music encourages people to stay longer in a store. One of the sensory marketing strategies that I like the most is the gustatory one. I really like to taste different products when I am at the supermarket or when I go to a fruit and vegetables seller. Usually, if the products are good, I put them in the cart. In order to further differentiate from the competition, brands and retailers should enhance their sensory marketing strategies. They should couple visual marketing with olfactory marketing, etc. However, the consumers must not receive too much sensory stimuli at once time. If it is the case, I think he feels oppressed and uncomfortable and he will certainly run away from the product or the store. Retailers have to find the right middle between the different strategies of sensory marketing. Moreover, the sensory marketing is not popular with everyone. I know some people who feel uncomfortable with odour of essential oils. I think that the big problem of the sensory marketing is to find the right settings in order to reach as many people as possible. Conclusion Throughout this report, I tried to explain what the sensory marketing is and how the five senses can play a role in the purchase decision. I also  tried to  give concrete examples  to  make this  report more understandable. We can see that in a context of an increasing supply, companies have to differentiate themselves from each other. It requires a very thorough marketing and more and more companies rely on sensory marketing to attract customers to their products. According to experts, marketing of tomorrow will be a â€Å"polysensory† marketing through which all senses of the consumer and prospect will be awakened. Nowadays, thanks to new technologies, this type of marketing is possible and some companies like Nature et Decouvertes use already this concept of â€Å"polysensority† marketing. The discipline of sensory marketing is now booming but it is very important to not oppress the customer with too much commercial and sensory stimuli. The sensory marketing must be carefully considered before being implemented. Bibliography http://marketing. oboulo. com/marketing-sensoriel-exemple-zara-h-m-killafornia-1 05054. html http://en. wikipedia. org/wiki/Sense http://fr. wikipedia. org/wiki/Marketing_sensoriel http://www. netpme. fr/marketing/704-marketing-sensoriel. html http://www. journaldunet. com/management/dossiers/0606139marketing/cestquoi. shtml How to cite Paper – Sensory Marketing, Papers