Tarbosaurus - Facts and Figures

Tarbosaurus - Facts and Figures Name: Tarbosaurus (Greek for alarming reptile); articulated TAR-bo-SORE-us Living space: Floodplains of Asia Recorded Period: Late Cretaceous (70-65 million years back) Size and Weight: Around 40 feet in length and five tons Diet: Herbivorous dinosaurs Recognizing Characteristics: Long head; particularly little arms About Tarbosaurus At the point when its fossils were first found in Quite a while Gobi Desert, in 1946, scientistss discussed whether Tarbosaurus was another types of Tyrannosaurus, as opposed to meriting its own class. Obviously, these two carnivores had a ton in commonthey were both gigantic meat-eaters with various sharp teeth and minuscule, practically minimal armsbut they additionally possessed inverse sides of the globe, Tyrannosaurus Rex in North America and Tarbosaurus in Asia. Recently, the heft of the proof focuses to Tarbosaurus as having a place with its own variety. This tyrannosaur had a one of a kind jaw structure and significantly littler forelimbs than T. Rex; increasingly significant, no Tarbosaurus fossils have been found outside Asia. Its even conceivable that Tarbosaurus had developmental priority, and brought forth Tyrannosaurus Rex when some solid people crossed the Siberian land connect into North America. (Incidentally, the nearest Asian relative of Tarbosaurus was a significantly increasingly cloud tyrannosaur, Alioramus.) As of late, an investigation of a Parasaurolophus fossil uncovered various Tarbosaurus nibble marks, in designs demonstrating that this tyrannosaur deliberately searched its casualties effectively dead cadaver as opposed to pursuing it down and executing it. This doesnt definitively settle the discussion about whether tyrannosaurs were trackers or scroungers (they presumably sought after the two procedures, as important), however its still a bit of significant proof.

Risks Associated With International Business Transactions Economics Essay

Dangers Associated With International Business Transactions Economics Essay Worldwide business has showed up in the history to fulfill the need of stocks from significant distance countries , it was a universal exchange . It starts in the nineteenth century BC where it has showed up in Assyrian dealer province in Cappadocia . Camels permits Arab to move flavors and silk from far east and exchange it , setting up the silk street which make an association with exchange Chinese and Indian products with the Romanian realm merchandise .Vasco de gamma ( Portuguese voyager ) has set up an ocean course among Europe and India . As universal exchange degree to arrive at all countries , the need of guidelines or a worldwide business law has been raised . The primary show for worldwide exchange was the unified countries show on contracts for universal offer of good (CISG) which built up by UNCITRAL (United countries commission on global exchange law) . Universal Business Law includes two sections , private and open law , the private law identified with worldwide business exchange like global exchange , account exchange , permitting and appropriating understandings . the open law identified with understandings that help to make a lawful structure which universal business happens ( for example Settlements , Customs , Tariff.. ) Worldwide Business Transactions A business exchanges starts when a purchaser and a dealer concur the terms and conditions to buy a particular merchandise with a point by point amount and cost ( agreement of offer ). In this agreement , from the purchaser perspective what is basic is to pick up the responsibility for merchandise , for the dealer what is significant is to have the legitimate terms that give accepting cash . An International business exchanges contrast from local business exchange , in light of the fact that its typically incorporate significant distance which implies higher hazard in products traveling , which mean higher protection , how cash will be moved and who is capable of the merchandise conveyance , all that ought to be incorporated and unmistakably in worldwide business exchange contract . import Export exchange Imports are products or administrations that are made or become abroad at that point bought or receipt by the shipper and appropriated locally . Fares are products or administrations that are made or become inside the country at that point sold or rendered by the exporter to be circulated abroad The need of fare import exchange by and large is on the grounds that on nation has a favorable position over others in explicit things , a few nations have relative points of interest like assembling (ex. Germany , japan .. ) others have near favorable position in common assets like oil or gas ( ex. Saudi Arabia , Russia ) . Sending out can be immediate or aberrant .Direct trading is the point at which the maker assume the liability of the vast majority of the fare forms , for the most part they utilize Foreign salesperson or remote distributer in the sent out nation .Indirect sending out is the point at which an organization use go-betweens ( trade exchange organization , trade the board organization ) to enter the outside market , ordinarily happen on the grounds that absence of capital or on the grounds that the organization don't have the required understanding to enter this outside nation . Exchanges typically represented by the laws and guidelines of the exchange nations , they use taxes and non-taxes obstructions , this mirror the way that organizations exchange with every nation . In 1947 countries acknowledge General Agreement on Tariffs and Trade , this development happened to change exchange by lessening taxes and non-taxes obstructions . in 1995 WTO (World Trade Organization ) has been made to deal with the standards and help settling the exchange questions between WTO countries . outside Direct Investment Outside Direct Investment is the point at which an organization contribute its workforces and assets to buy or to fabricate an activity in another nation . those organization called MNC (Multinational Corporation) . Nations typically welcome FDI in light of the fact that MNCs has numerous effects over hosts nation financial matters and political framework . FDI is a significant choice for any organization since its brimming with expenses and dangers . MNCs organizations has numerous approaches to enter the market of an outside nation considering of numerous elements like capitalization , lawful contemplations and economic situation, MNCs choose to enter remote market as Joint Venture , Mergers , Subsidiaries or Acquisitions . At the point when a firm possessed 100% by an outsider , its an entirely claimed auxiliary . A joint endeavor is an association that is made by at least two organizations or with the remote government they share hazard and resources , organizations utilize joint dare to diminish the danger of entering outside market . ( for example Peugeot France has a joint endeavor with Dongfeng Motor China) A vital collusion is an understanding between contenders to accomplish shared objective .(for example Carriers Coding share ) Authorizing , Franchising Authorizing is an understanding where the Licensor (Firm) gives a Licensee (Foreign Firm) the option to utilize its protected innovation ( patent , logo, equation , and so on.) .Licensing can be totally inside one nation , yet its a way that organizations use to disperse its items with least hazard taken , where there is a level of benefit paid by the licensee to the licensor . Diversifying is a type of permitting which the Franchisor (parent firm) offers hardware , material , trademarks , innovation à ¢Ã¢â€š ¬Ã¢ ¦ to the Franchisee (financial specialist) , in the other hand the franchisee should pay a charge or a level of the benefit to the franchisor .(for example McDonalds) Diversifying is a decent method to entomb the outside market on the grounds that the franchisee will give the funding to speculation and the administration and franchisee will manage client and work issues , diversifying for the most part connected with numerous legitimate necessities , it relies upon the nation , un US the government exchange commission is controlling the diversifying . in other deliver china they killed a large portion of the limitation on diversifying . Hazard aSSOCIATED WITH INTERNTIONAL BUSINESS TRANSACTIONS Key rISK Key hazard implies the danger of frail or terrible key choice concerning the seriousness the firm in the remote nation , its the danger of misanalysing of the watchmen five powers which are the danger of new participants , danger of substitute items or administrations , Bargaining intensity of client , Bargaining intensity of providers and the force of serious competition . Generally MNCs organizations is increasingly worried about this hazard , where an all around done investigation of the market is required before entering the remote nation . A case of an organization which flopped In the key hazard thought . Political hazard Universal supervisors ought to comprehend the considerable impacts of political dynamic in nation before starting its business , and see how political dynamic can impact its business . Political developments and unsteadiness can make it hard to the organization to work well . Worldwide administrator ought to know about the belief system of the host nation , the monetary framework ( socialism , communism ,private enterprise ) and the political framework ( fair , despotism ) and the structure of the host government , a danger of bans and assent of exchanges which generally utilized for political weight rather that financial issues .Understanding the security of host nation political framework can stay away from numerous dangers , another and unfriendly government may supplant the well disposed connections and thus dispossess outside resources .The firm most comprehend the provincial soundness and universal undertakings of the host nation . The firm can do political hazard investigation to aid firm dynamic . operational hazard Operational Risk is the hazard concerning operational exercises , apparatuses breakdown , gracefully of assets, coordinations and stock issues .By building up a decent operational hazard investigation and assessment , organizations will have the option to decrease operational misfortune, pre-distinguishing of criminal operations , diminishing examining costs and lessen exposures to future dangers , and that well lead to decrease squander and improve forms , it will create lead-time and add to productivity in universal business . In send out Import universal exchange , a conveyance chance is an operational hazard , where a purchaser didnt get requested merchandise , it can happen as a result of laborers strike , or delay in the shipment . One type of conveyance hazard is property chance , and its a misfortune or harm to the merchandise before they show up. The danger of Pilferage can influence a wide range of exchange , exceptionally import send out one, this has been an issue for a long time , another method of boxing (freight) and new innovations entered this area to limit the danger of pilferage . nation chance At the point when the firm chose to work together wide , it ought to consider the essential framework required for the firm activity , that what nation hazard implies . Streets , Bridges and media transmission, crime percentage and debasement , inside clashes or common agitation and the financial condition ( joblessness rate , incompetent work power and so forth ) , psychological warfare , in the host nation all that can make it hard to enter or work together securely ,successfully , productively in that nation . Nation hazard can be the Language and Cultural contrasts and the danger of introduction to remote law and courts , a Lack of language contrasts mindfulness can cause numerous issues that will end in courts , a case of that , what happened in1975 , United states locale court , between Gaskin (US resident) and Stumm Handel GMBH (German organization ) , a business contract written in German has been marked by Gaskin ,who has no information about German language . innovative hazard Absence of security in electronic exchange , nonattendance of data innovation framework and the expense of quickly created innovation , all that will result making issues that will influence working together in the host nation . ecological hazard Ecological hazard may prompt harm the notoriety of the Firm if firms fu

The Perils of Writing in the Summer Book Riot

The Perils of Writing in the Summer Book Riot Its hot outside. Really hot. And you need to figure out a secondary character for the third chapter that will better balance out your main characters conflict when she moves back home. Oh and the cats hot  and wants to hang out on your lap because you are, in fact, cooler than him. And you havent seen people in a couple days. Like real people. With real conversation. Its enough to make you want to pay to go to a public pool again, though you havent been to one since the fourth grade. There is a danger for writers a great danger in placing all hope and time in the summer. There are many who do it, particularly those who teach during the rest of the year. With many writers dependent on the money they make during traditional semesters, its clear that the summer time is both a chance to break away from everyone and produce great art, but also  a chance for introversion, struggle and lonesomeness. For others, the kids are out of school and the summer is a compilation of trips and summer camps. In this case, writing time is dropped down to even fewer days only when the kiddos  are shipped off to 4-H or grandparents. For those who work year-round, the summer time may simply be the time of distraction from writing. This  season for me, personally, makes it hard to focus. Theres that barbeque, that hiking trip, or that couple  up the block trying to get you  to come hang out with the rest of the neighbors who youve never actually met before. Theres the family beach trip, the beautiful weather, the restaurant specializing in cocktails. In some ways, the sunlight alone is reason enough to not write. But you must, because youve decided that this is your chance. Take it from someone who wrote a fiction thesis in a summer without air conditioning it sucks and balance during the year is more important. More than likely, youll perform better, attach yourself to greater inspiration and avoid the dangers of loneliness if you dont depend on one season. But, were quickly approaching the full-on  summertime, so this advice may not be helpful now. So, if it doesnt help to wish your year went differently, then instead I can offer these tips: 1. Hydrate. Wear deodorant. Try to remain hygienic and human during this phase. Remember to move. Sitting too long can destroy your lower back. And your sanity. 2. Let yourself do fun things. You dont need to go to every event, but theyre still important. So much of life can feel like nothing but time away from your writing, but real life interaction (i.e. not social media interaction) is what gets you through this.  By all means go to the beach if you can and get some Vitamin D. Let this be your time to plan your novel in your brain. 3. In addition to your family members, pick three people who you love desperately who will keep you connected to the world. Let them be your contacts with social life. You can even tell them their important role  and they can  put in effort to pull you out of your cave too. 4. When your fiction world overwhelms you, dont be afraid to see a movie. They can be life altering moments of popcorn, air conditioning and escape from your plot. 5. Heres the last one, and it might be personalized more for myself. Others would disagree: Find your favorite writing advice book, whether its essays or exercises or a podcast and follow it religiously. Use it as your break away from writing. Right now, Im focused on Tin Houses The Writers Notebooks. They are so useful and can help to focus me (especially this shockingly useful  chapter on writing sex scenes).  Whats your most valuable writers guide in this dire time of verbs, nouns and summer months? Please note though, for those people who write each year for National Novel Writing Month, writing a book over a summer sounds like childrens play (though Im not entirely on board with NaNoWriMo myself). And for those people who are truly capable of writing every day for two hours, distractions over the summer sound like no big deal. In general, writerly advice is problematic, because everyone with a novel in their mind produces it in a way that the formulas do not apply. So, maybe the above doesnt work for  you. Which leads me to my question: What does work for you when writing in the summer? ____________________ Book Riot Live is coming! Join us for a two-day event full of books, authors, and an all around good time. Its the convention for book lovers that weve always wanted to attend. So we are doing it ourselves.

Who Needs the Third Amendment

The Third Amendment to the U.S. Constitution prohibits the federal government from quartering soldiers in private homes during peacetime without the homeowner’s consent. Has that ever happened? Has the Third Amendment ever been violated? Called the â€Å"runt piglet† of the Constitution by the American Bar Association, the Third Amendment has never been the main subject of a Supreme Court decision. It has, however, been the basis of some interesting cases in the federal courts. Text and Meaning of the Third Amendment The full Third Amendment reads as follows: â€Å"No Soldier shall, in time of peace be quartered in any house, without the consent of the Owner, nor in time of war, but in a manner to be prescribed by law.† The amendment simply means that during times of peace – generally considered to mean periods between declared wars – the government may never force private individuals to house, or â€Å"quarter† soldiers in their homes. During times of war, the quartering of soldiers in private homes may be allowed only if approved by ​Congress. What Drove the Third Amendment? Prior to the American Revolution, British soldiers protected the American colonies from attacks by the French and Indians. Starting in 1765, the British Parliament enacted a series of Quartering Acts, requiring the colonies to pay the costs of stationing British soldiers in the colonies.   The Quartering Acts also required the colonists to house and feed British soldiers in alehouses, inns, and livery stables whenever necessary. Largely as punishment for the Boston Tea Party, the British Parliament enacted the Quartering Act of 1774, which required the colonists to house British soldiers in private homes as well as commercial establishments. The mandatory, uncompensated quartering of troops was one of the so-called â€Å"Intolerable Acts† that moved the colonists toward the issuance of the Declaration of Independence and the American Revolution. Adoption of the Third Amendment James Madison introduced the Third Amendment in the 1st United States Congress in 1789 as part of the Bill of Rights, a list of amendments proposed largely in response to the Anti-Federalists’ objections to the new Constitution. During debate on the Bill of Rights, several revisions to Madison’s wording of Third Amendment were considered. The revisions focused mainly on different ways of defining war and peace, and periods of â€Å"unrest† during which the quartering of U.S. troops might become necessary. Delegates also debated whether the president or Congress would have the power to authorize the quartering of troops. Despite their differences, the delegates clearly intended that the Third Amendment strike a balance between the needs of the military during wartime and the peoples’ personal property rights. Despite the debate, Congress unanimously approved the Third Amendment, as originally introduced by James Madison and as it now appears in the Constitution. The Bill of Rights, then composed of 12 amendments, was submitted to the states for ratification on September 25, 1789. Secretary of State Thomas Jefferson announced the adoption of the 10 ratified amendments of the Bill of Rights, including the Third Amendment, on March 1, 1792. The Third Amendment in Court Over the years following the ratification of the Bill of Rights, the growth of the United States as a global military power largely eliminated the possibility of actual warfare on American soil. As a result, the Third Amendment remains one the least cited or invoked sections of the U.S. Constitution. While it has never been the primary basis of any case decided by the Supreme Court, the Third Amendment has been used in a few cases to help establish the right to privacy implied by the Constitution. Youngstown Sheet Tube Co. v. Sawyer – 1952 In 1952, during the Korean War, President Harry Truman issued an executive order directing Secretary of Commerce Charles Sawyer to seize and take over the operations of most of the nations steel mills. Truman acted out of fears that a threatened strike by the United Steelworkers of America would result in a shortage of steel needed for the war effort. In a suit filed by the steel companies, the Supreme Court was asked to decide if Truman had exceeded his constitutional authority in seizing and occupying the steel mills. In the case of Youngstown Sheet Tube Co. v. Sawyer, the Supreme Court ruled 6-3 that the president did not have the authority to issue such an order. Writing for the majority, Justice Robert H. Jackson cited the Third Amendment as evidence that the framers intended that the powers of the executive branch must be restrained even during wartime. â€Å"[t]hat military powers of the Commander in Chief were not to supersede representative government of internal affairs seems obvious from the Constitution and from elementary American history,† wrote Justice Jackson. â€Å"Time out of mind, and even now in many parts of the world, a military commander can seize private housing to shelter his troops. Not so, however, in the United States, for the Third Amendment says ...   even in war time, his seizure of needed military housing must be authorized by Congress.† Griswold v. Connecticut – 1965 In the 1965 case of Griswold v. Connecticut, the Supreme Court ruled that a Connecticut state law banning the use of contraceptives violated the right to marital privacy. In the court’s majority opinion, Justice William O. Douglas cited the Third Amendment as confirming the constitutional implication that a person’s home should be free from â€Å"agents of the state.†Ã‚   Engblom v. Carey – 1982                                    In 1979, correctional officers at New York’s Mid-Orange Correctional Facility went on strike. The striking correctional officers were temporarily replaced by National Guard troops. In addition, the correctional officers were evicted from their prison ground residences, which were reassigned to members of the National Guard. In the 1982 case of Engblom v. Carey, the United States Court of Appeals for the Second Circuit ruled that: Under the Third Amendment, National Guard troops count as â€Å"soldiers†;The term â€Å"soldiers† in the Third Amendment includes tenants, like the prison guards; andThe Third Amendment applies to the states under the Fourteenth Amendment. Mitchell v. City of Henderson, Nevada – 2015 On July 10, 2011, Henderson, Nevada police officers called at the home of Anthony Mitchell and informed Mr. Mitchell that they needed to occupy his house in order to gain a â€Å"tactical advantage† in dealing with a domestic violence case at a neighbors home. When Mitchell continued to object, he and his father were arrested, charged with obstructing an officer, and held in jail overnight as the officers proceeded to occupy his house. Mitchell filed a lawsuit claiming in part that that police had violated the Third Amendment. However, in its decision in the case of Mitchell v. City of Henderson, Nevada, the United States District Court for the District of Nevada ruled that the Third Amendment does not apply to forced occupancy of private facilities by municipal police officers since they are not â€Å"soldiers.† So while it remains highly unlikely that Americans will ever be forced to turn their homes into free bed-and-breakfasts for platoons of U.S. Marines, it seems the Third Amendment remains a bit too important to be called the â€Å"runt piglet† of the Constitution.

The Tell Tale Heart By Edgar Allan Poe - 919 Words

Guilt is the manifestation of one’s consciousness telling them that they have committed a serious offense. The emotion that one feels when they have guilt on their mind can take over their mentality and allow them to own up to their offenses; however, there are others that are able to remain calm in the face of confrontation and get away with the horrendous crimes that they have done. In Edgar Allan Poe’s â€Å"The Tell-Tale Heart,† â€Å"The Black Cat,† and â€Å"The Cask of Amontillado† the three protagonists are faulty of crimes they commit but deal with their guilt in separate ways. In Edgar Allan Poe’s â€Å"The Tell-Tale Heart,† the narrator has felt a feeling of triumph that he was able to get rid of the very thing that was haunting him: the pale blue eye of the old man. The narrator feels accomplished and powerful because he, and nothing else, was able to stop the traumatization that he was feeling and took control of the situation. The feeling of success continues when the police arrive at the house to inspect the premises, because â€Å"for what had I to fear?† (694). As the policemen wonder around the house looking for anything peculiar, the narrator is able to keep his composure feeling that he would be ultimately successful in hiding the crime and show that he is innocent. However the calm sensation would last for a short period of time; because once he understands that the police had found him free of guilt, he â€Å"wished them gone..and grew very pale† (694). The narrator’s adrenalineShow MoreRelatedThe Tell Tale He art By Edgar Allan Poe1161 Words   |  5 PagesOut of a vast quantity of these English historians, one stood out to me, his name is Edgar Allan Poe. Poe’s writing had its own unique gothic and horror style. The story, The Tell-Tale Heart is one of his very popular pieces of literature, it not only tells a story, but uses Poe’s unique style of writing to silently incorporate different genres, themes, and symbolism to create a sub-story within the text itself. Poe was born in Boston Massachusetts on January 19, 1809. At the young age of just 2 yearsRead MoreThe Tell Tale Heart By Edgar Allan Poe1569 Words   |  7 PagesIn the short story â€Å"The Tell-Tale Heart,† author Edgar Allan Poe employs several literary devices such as symbolism, allegory, and imagery. These devices enable us to see and better comprehend the story’s events through the eyes of the narrator. The narrator explains that he is extremely nervous but clarifies that he is not insane; he even goes so far as to share an event from his past to prove that he is not crazy. He believes that he loves the old man and has nothing against him except his horribleRead MoreThe Tell Tale Heart By Edgar Allan Poe Essay1477 Words   |  6 Pagesyourself and others that you weren’t in the wrong for doing something bad? Well, the narrator in the story The Tell-Tale Heart does. Edgar Allan Poe is known to write stories that are of Dark Romanticism. Dark romanticism is a literary genre that showcases gothic stories that portray torture, insanity, murder, and revenge. The story â€Å"The Tell-Tale Heart† is no different. Edgar Allan Poe does a great job with making the readers wonder throughout this short story. This allegory makes reader’s questionsRead MoreThe Tell Tale Heart By Edgar Allan Poe986 Words   |  4 Pagesbade the gentlemen welcome. The shriek, I said, was my own in a dream.† The Tell Tale Heart is one of Edger Allan Poe’s most famous and creepiest stories. The premise of this gothic short story is that a man’s own insanity gives him away as a murderer. By usi ng the narrators own thoughts as the story Poe displays the mental instability and the unique way of creating a gothic fiction. While other stories written by Poe reflect this same gothic structure and questionable sanity, this story has aRead MoreThe Tell Tale Heart By Edgar Allan Poe1502 Words   |  7 PagesThe author Edgar Allan Poe created a beautiful writing piece called â€Å"Tell Tale Heart†, which included literal elements such as mood, tone, and point of view. The story included a tremulous mood for the reader to be able to feel the excitement of the story. According to the text â€Å"Tell Tale Heart†, it states â€Å"And now at the dead hour of the night, amid the dreadful silence of that old house, so strange a noise as this excited me to uncontrollable terror.† This illustrates that the details of the storyRead MoreThe Tell Tale Heart By Edgar Allan Poe1030 Words   |  5 PagesA Guilty- Mad Heart â€Å"Burduck then goes on to ponder how Poe used cultural anxieties and psychological panic to advantage.† (Grim Phantasms, G.A. Cevasco). In The Tell-Tale Heart by Edgar Allan Poe, a nameless man narrates the story of how he murdered an elderly man because of his eyes. In his short story The Tell-Tale Heart, Poe shows the themes of guilt and the descent into madness through the narrator, in this gothic horror story. Edgar Allan Poe wrote many gothic tales throughout his lifeRead MoreThe Tell Tale Heart By Edgar Allan Poe1133 Words   |  5 Pages Written in 1843, The Tell-Tale Heart by Edgar Allan Poe incorporates nearly all of the gothic elements. While this piece of art may not contain all of the gothic elements, it is the epitome of a gothic short story. In The Tell-Tale Heart, the setting seems to be inside an old house, which strengthens the atmosphere of mystery and suspense. The madness and overall insanity of the narrator illustrates the sense of high, overwrought emotion. The presence of creaking hinges and the darkness representRead MoreThe Tell Tale Heart By Edgar Allan Poe1644 Words   |  7 Pages Edgar Allan Poe was a prominent American writer whose writing reflected his tragic life. He began to sell short stories for profit after being forced to leave United States Military Academy for lack of financial support. Over the next decade, Poe published some of his best-known works, including The Fall of the House of Usher (1839), The Raven (1845), and The Cask of Amontillado (1846). It is in these stories that Po e established his unique dark writing style that often have the recurring themeRead MoreThe Tell Tale Heart By Edgar Allan Poe879 Words   |  4 PagesIn between guilt, paranoia and obsession The Tell-Tale Heart by Edgar Allan Poe uses several literary elements to support the themes of the story. The story is based on a gruesome murder of an old man. The author uses madness, obsession and guilt as themes to prove how the narrator is truly twisted and insane. Madness is the first theme of the story; in the beginning the narrator tries to convince the audience he is not mad (insane). â€Å"TRUE!... nervous very, very nervous I had been and am; but whyRead MoreA Tell Tale Heart By Edgar Allan Poe1156 Words   |  5 Pagescontain some level of madness. For example in the short stories â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman â€Å"The Tell-Tale Heart† by Edgar Allan Poe, both of the main character in these stories believe that they are perfectly wise, but their out of control behaviors proves that they’re mentally ill or to be more specific insane. In the short story â€Å"A tell-tale heart† the unknown narrator is telling us a story about his neighbor who is an old man but his of a vulture: blue pale eye is what

Paper †Sensory Marketing Free Essays

string(77) " have now understood that hearing is primordial in a communication campaign\." English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 The sensory marketing The sensory marketing Table of contents Introduction2 Sensory marketing2 Visual marketing4 Sound marketing5 Olfactory marketing6 Gustatory marketing7 Tactile marketing8 Personal opinion9 Conclusion10 Bibliography12 Introduction Even if one  does  not realize,  sensory marketing  is ubiquitous in  marketing campaigns and  it may explain  most of our  purchasing decisions. The soothing ambience  of a store,  pleasant odor  diffused,  attractive colors,†¦ can influence the customer’s decision. Sensory marketing can be defined as â€Å"a  marketing technique that  seeks  one or  more of the five senses of the consumer. We will write a custom essay sample on Paper – Sensory Marketing or any similar topic only for you Order Now Its aim is to  attract customers  by increasing  their welfare  in order to positively influence  their behavior  vis-a-vis a  product or a  point of sale†. To approach sensory marketing, I decided to begin by a short description of the topic. After, I will talk about the five types of sensory marketing : visual, sound, olfactory, gustatory and touch. To finish, I will expose you my personal opinion about the subject. Sensory marketing Compared with traditional marketing, the sensory marketing focuses more on the five senses : sight, hearing, taste, smell and touch. The sensory marketing creates around the product a multisensory atmosphere that boosts their attractiveness. According to specialists, the use of the five senses in a marketing campaign would allow companies to increase their sales by arousing customer’s emotions. Nowadays, with the growth of the supply for a product, it is very important for a company to differentiate itself from its competitors. We notice that more and more companies use the sensory marketing to do it. Despite the fact that Kotler stressed already in 1973 the importance of the atmosphere in a store, the sensory marketing has only really developed until the 2000’s. It is still a young aspect of the marketing strategies. But today, more and more marketing specialists attach importance to the sensory marketing because it is a great success. This success can be explained in two ways. On the one hand, sensory perception brings a comfortable feeling, a sense of reality that the consumer looks for because of the development of virtual in our society. On the other hand, the consumer looks for a sensorial experience with all senses and especially with a back to the nature in a context of increasing urbanization. But some specialists say it is unethical to play with people’s feeling and emotions in a commercial aim. In fact, the sensory marketing can be used in an abusive way, trying to manipulate the customer. However, it is not like â€Å"neuromarketing† that is completely unethical. This type of marketing consists in a study of the mechanisms of the brain when it receives commercial stimuli. Professionals of marketing can adapt their advertising campaigns based on the results of the study. It’s difficult for consumers to not buy the product with this type of marketing. But concerning sensory marketing, if the consumer has been once fooled on a product because of a sensory marketing, he will not be fooled a second time. Today’s marketing would be a marketing based on the five senses at the same time. That is called â€Å"polysensorality† by the marketers. However, it’s really difficult to set up for most of products. Now, I will give you some concrete examples in order to better understand what the sensory marketing is. It would be interesting to diffuse a smell of hot chocolate in a chocolate department. This strategy, combined with an attractive visual aspect of the product, will guide the consumer towards the product. Moreover, tastings in stores can also increase the sales of the product. The consumer can be aware of the product’s quality, smell, texture, etc. Nature et Decouvertes is a pioneer among the sensory marketers. When we are in the store, all our senses are stimulated. For example, all the products are exposed and we can touch and test everyone. It is really entertaining for the clients. Concerning the smell, odours of essential oils are spread in the shop, and even outside of it. It makes the passers want to enter the store. Moreover, we can hear a relaxing music. People often buy a CD and essential oils to recreate this relaxing atmosphere at home. Nature et Decouvertes has well understood that the sensory marketing can increase purchases but also enhance the image of this brand. Visual marketing The visual marketing is used by the professionals of marketing since a lot of years. The beauty and the design have always been very important in the marketing. People are always looking for aesthetic. Colours and forms, department’s arrangements of a shop are important factors for the product’s success. It influences the consumers and triggers emotional reactions that play a role in the purchase decision. The sight is the most highlighted sense in a marketing campaign. The client has his first impression of a product, whatever it is, by the sight. Visual aspects are essential and sellers try to attract people thanks to the sight. For example, in an automobile showroom, everything is studied. The lighting, the colours and the positions of the cars can influence people who look for aestheticism. But the visual marketing has also evolved with new technologies. Nowadays, beautiful pictures are broadcasted on LCD or LED screens. In travel agencies, pictures of withe sand and blue seas scrolled on a screen and invite to evasion. People are more likely to push the door to enter the agency. Apple has also developed a strong visual marketing for its products. We can found the iPod, the MP3 players of Apple, in a wide range of colours. Before, the iMac was also available in different colours and the product was transparent in order to make the machine more pleasant. All the products of Apple are design and beautiful. Apple is specialized in the visual marketing because the brand has understood that the customer will choose more easily a product which is beautiful. Sound marketing The sound marketing is a recent side of the sensory marketing. Marketers have now understood that hearing is primordial in a communication campaign. You read "Paper – Sensory Marketing" in category "Papers" The sound marketing must represent the brand and the product. It’s really important for a brand to have a specific music, a jingle or a voice which can allow people to identify the brand in question. Uncle Ben’s, U and Leclerc are linked to a specific voice that differentiates themselves from competitors. These voices play a role of jingle and the auditors recognize immediately the brand. Music is also used in stores and shops to sell a product. But it’s recent. Different studies have proven that music influence the perception of time and the customers stay longer and more easily in a store which trend music is played. According to these studies, a soft music, like classical music, encourages to stroll and relaxes the customers. The particular sound of a product is also used by producers hoping to differentiate it. For example, in the world of household electrical appliances, the sound of the buttons is different depending on the brand. But the most striking example is the engine’s sound of a Harley Davidson. No engine makes a noise similar to a Harley Davidson. This is one of the biggest selling points of the brand and it was studied during a long time by mechanics. Please, follow this link ttp://www. youtube. com/watch? v=31GBuRHxsDofeature=fvwpNR=1 Olfactory marketing Since more or less two decades, marketers have discovered that odour in an advertising campaign has a lot of influence on the purchase decisions of the customer. Before the 90’s, this sense was totally put aside. It was very difficult to implement the olfactory marketing because the technologies did not permit it. Sin ce few years, marketers have understood that the power of odours is something that they should not overlook as the olfactory memory is the most powerful. The olfactory marketing is very important to highlight a product or a brand. When we walk on the street, we can smell delicious odours coming from a restaurant, a bakery or store which sells coffee. All these odours attract the customers and trigger an emotional process that lost any sense of time. Customers like to go to shops and store where it smells good. It’s normal. Some brands like Nature et Decouvertes and Sephora have succeeded in attract the customer and the passers with odour. But olfactory marketing is not limited only to odours in shops and stores, it cans also be found within the products. For example, it’s important that a cosmetic cream smells good. In order to differentiate their products from the others, it’s essential for a company to use different flavours. It’s the same for cleaning products. A lot of brands like Mr Propre, Carolin or Dreft use different scents for their cleaning products. These products do not only evoke cleanliness but also evoke evasion and pleasure thanks to the odours. A third example is the 3M company who has commercialized flavoured strawberry post – its. The target of this marketing’s type is essentially teenagers and especially young girls. However, olfactory marketing goes further and an odour diffuser, the â€Å"SmellBox†, was created to diffuse fragrances in a shop or a store. This box is connected to a computer and diffuses odours that are linked with the broadcasted pictures on the screen. Today, it is the most advanced application of the olfactory marketing. Gustatory marketing With this type of marketing, there are two possibilities  : either the consumer likes the product either he doesn’t like and doesn’t buy it. Taste marketing is often used in supermarkets where different brand representatives propose to taste new products. Clients appreciate this practice because they can judge the product for free. And this technique increases sales because people buy it after having tasted it so they don’t take a risk and know that they like it. Obviously, this marketing is usually used for food products. But there are some exceptions. Indeed, gustative marketing can be a good way to promote a product. For example, a jewelry demonstration accompanied by a chocolate fondue. Or we can also find candies in some stores. Moreover, gustative marketing is essential for toothpaste’s brands too. Today, the trend is traveling and people like new flavors of the world. There is a strong growth in sales of exotic spices and especially from Asia, very trendy at the moment. So, food industries have their gustative laboratories in order to taste new relishes depending on the trend and desires of consumers. Thus, this sort of marketing is not easy because we always have to adapt to the new flavors appreciated by people. So, there are gustatory trends that we have to follow all the time to satisfy customers. Tactile marketing This sort of marketing uses the touch to optimize sales of a product. This sense has more and more importance in communication campaigns, and professionals know it. Indeed, consumers need to touch the product in order to have a precise idea of its quality. For example, at the supermarket, customers like palpating fruits and vegetables and they think that they can evaluate their quality in this way. In fact, the touch creates a familiarity with the product. So, tactile marketing has a gigantic power and sellers have to use it in order to enhance sales. Moreover, people prefer going to a store which proposes to touch products, so this sort of marketing increase the number of clients. That’s why more and more enterprises look for textures appreciated by consumers. Today, for example, the trend is cashmere. Indeed, this textile inspires sweetness, comfort, protection, etc. As the touch refers to the qualities and functions of the product, the choice of the material and the form is essential. More the texture is successful, more consumers will want to buy it. We can well see this phenomenon in bedding store where people always lie on mattresses. Clients want to test the thickness and comfort, and prices become even less important. Food industries have also understood the advantages of this marketing. Children and teenagers like the combination of different textures as crunchy and sweet. For example, Danette created a new product to satisfy consumers : liquid chocolate accompanied by crunchy balls. We can also find chewing-gum crisps outside and liquids inside. Tactile marketing can also be applied for a service. Indeed, a hotel will be judged on the softness of the sheets, the thickness of the towels, pillows’ quality, etc. If the client appreciates all of these things, he will have a good image of the hotel. So, the touch is a factor essential for product’s success. Personal opinion I have chosen this topic because I am really interested in the marketing sciences. I think that it is very important for a firm or a company to deeply understand how behave customers when they receive commercial stimuli. Otherwise, I would choose as master options marketing and management’s services. I hope that I will learn even more with the lecture of consumer’s behaviour. During my studies in management, we have seen lots of strategies and techniques to attract the customer to a product or service, but I think that the sensory marketing is the most interesting and is really booming. We can see more and more strategies of sensory marketing today. I think for example at the cover of the jam’s jars of Bonne Maman brand. The cover is squared with blue and white or red and white. Moreover, the writing on the label looks like handwriting. It really reminds jams of long ago. Another example is the development of the free distribution of new products in the street. When we walk on the street, we can see huge cars giving for example chocolate, cans of Coca-Cola, †¦ This is linked with gustatory marketing. Just yesterday, I went to a copy centre and the merchant had put an essential oil diffuser in the store. It was really nice to photocopy sheets in this atmosphere. Even if a copy centre does not need to use sensory marketing in order to attract customers, I think that it is a good initiative and it works. I will go back there to make photocopies. I think that more and more brand and retailers must use the sensory marketing. The customers asks for it, it is more sympathetic that our senses are requested when we do shopping or when we see an advertising. Moreover, studies and surveys have proved that the sensory marketing really influences the purchase decisions. It has to be developed by all the brands, if it is possible obviously. During the lectures of market research, we have seen lots of studies that showed that the marketing sensory has a lot of influence on consumers. For example, we have seen, supported by figures, that the purchases are more important if the music in the store is slow than fast. Moreover, if it is coupled with a nice odour, the amount of purchases is much more important. We have also learned that the light plays an important role in a restaurant. If the light is bright, the number of wine bottles purchased is higher than if the light is subdued. Per contra, the spent time in the restaurant and the amount of the bill is higher if the light is subdued. Recently, I have participated to a market research concerning the bookshop Libris Agora. We were asked during the study to analyse different odours that could be diffuse in the bookstore. It is typically a sensory marketing strategy. Personally, I am for a strong sensory marketing strategy. As I said before, it can attract lots of people to a store. For example, I like when trend and good music is played in a shop. I have already noticed that I stay more easily in a store where dance and electro music is played, maybe because I love this kind of music. Contrary to what my analysis says, I will never go to a store where classic music is broadcasted or maybe I will stay maximum five minutes. I think that it is because I am young and that does not attract me at all. Nevertheless, I can understand that people like this type of music and that classic music encourages people to stay longer in a store. One of the sensory marketing strategies that I like the most is the gustatory one. I really like to taste different products when I am at the supermarket or when I go to a fruit and vegetables seller. Usually, if the products are good, I put them in the cart. In order to further differentiate from the competition, brands and retailers should enhance their sensory marketing strategies. They should couple visual marketing with olfactory marketing, etc. However, the consumers must not receive too much sensory stimuli at once time. If it is the case, I think he feels oppressed and uncomfortable and he will certainly run away from the product or the store. Retailers have to find the right middle between the different strategies of sensory marketing. Moreover, the sensory marketing is not popular with everyone. I know some people who feel uncomfortable with odour of essential oils. I think that the big problem of the sensory marketing is to find the right settings in order to reach as many people as possible. Conclusion Throughout this report, I tried to explain what the sensory marketing is and how the five senses can play a role in the purchase decision. I also  tried to  give concrete examples  to  make this  report more understandable. We can see that in a context of an increasing supply, companies have to differentiate themselves from each other. It requires a very thorough marketing and more and more companies rely on sensory marketing to attract customers to their products. According to experts, marketing of tomorrow will be a â€Å"polysensory† marketing through which all senses of the consumer and prospect will be awakened. Nowadays, thanks to new technologies, this type of marketing is possible and some companies like Nature et Decouvertes use already this concept of â€Å"polysensority† marketing. The discipline of sensory marketing is now booming but it is very important to not oppress the customer with too much commercial and sensory stimuli. The sensory marketing must be carefully considered before being implemented. Bibliography http://marketing. oboulo. com/marketing-sensoriel-exemple-zara-h-m-killafornia-1 05054. html http://en. wikipedia. org/wiki/Sense http://fr. wikipedia. org/wiki/Marketing_sensoriel http://www. netpme. fr/marketing/704-marketing-sensoriel. html http://www. journaldunet. com/management/dossiers/0606139marketing/cestquoi. shtml How to cite Paper – Sensory Marketing, Papers

Environmental Problems Essay Example

Environmental Problems Essay This chapter will provide and answer the phenomena that we cannot explain or we cannot understand and will also give proof on how our world is experiencing the different health and environmental problems. A. Review of Related Literature According to the researchers. The Philippines, like other developing countries, has its challenges with morbidity and mortality. Addressing the different health problems each year and the continuous provision for the health care needs has been a goal of the Philippines government. 0 MAY 2013 | GENEVA   WHOs Health Assembly, the worlds largest health policy-making body, opened its 66th Session today in Geneva with around 3000 participants from around the world. Health in the post-2015 agenda, WHO’s budget for 2014-2015, and progress on the Organization’s reform are also on the agenda. In her opening address to the Health Assembly, WHO Director-General Dr Margaret Chan noted that the world is facing challenging times, including financial crisis, job insecurity, armed conflicts and large numbers of people living on the edge, fearing for their lives. As for Environmental Issues according to many researchers. Recent scientific studies reveal that human activities have contributed significantly to the increase of greenhouse gases in the atmosphere that causes climate change. The Philippines is a hotspot for climate change disasters particularly the risk for agriculture and food security due to extreme El Nino and severe tropical cyclones. The spread of infectious diseases are influenced by fluctuations in climate variables, temperature, relative humidity and rainfall. Sever super typhoons like Reming that pummeled the Bicol region in 2006 destroyed at least $90-million worth of agricultural products and infrastructure. Diseases such as dengue fever, malaria, cholera have increased throughout the years. Climate change impacts on coastal zones and marine ecosystems caused massive coral bleaching especially in 1998 due to elevated sea temperature and fish kills and red tides like the one that occurred in 1992 which was an El Nino period. Scientists warned the Philippines could experience famine by 2020, as the adverse impact of global warming takes its toll on natural resources. We will write a custom essay sample on Environmental Problems specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Problems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Problems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thousands will be displaced from their homes especially in low-lying coastal communities. B. Review of Related Studies According to the entitled article â€Å"Health Study†. The Philippines and other countries is facing 10 of the most common health issues and those are: Pneumonia Increase of cold months in the country caused increase of incidences of pneumonia. Pneumonia involves inflammation of the lungs and leads to hospitalization. Foreigners, especially those from non-tropical regions, are most susceptible to this in the Philippines because they have to adjust to the weather patterns. Diarrhea Diarrhea outbreaks have been consistently on the rise in Philippine soil, especially with the recent aftermath of Typhoon Ketsana (Ondoy in local name). Leptospirosis A more recent DOH problem involved the hyper increase of cases of leptopspirosis in the Philippines, particularly in La Union and other flood-stricken areas. The onset of consecutive floods from the string of typhoons Ondoy and Pepeng caused contaminated water to fill the urban and rural areas. Malnutrition Physical, emotional and social factors contribute to this prevalent problem of Filipinos. More underweight than overweight, Filipinos often have to consider societal gaps as a primary factor. The ill distribution of wealth in the country attributes to most Filipinos having less food to eat on their plates. A(H1N1) Flu Virus Scare The AH1N1 flu virus scare really took the wind out of boat sails as it reduced the number of passengers on ships and other transportation modes that involve a lot of people. Notable security measures were heightened in airports and other areas to prevent the outbreak, although the outbreak still happened in Jaen Nueva Ecija, shortly after the first case of AH1N1 has been reported May 2009. Illegal Drug Addiction Many Filipinos continue to fall victim to drug addiction. There are over 3. 5 million habitual drug users in the country, and some of the national scandals in the past have been linked to illegal drug use. The ongoing struggle against illegal drug addiction is an uphill battle. Malaria M Villages in Filipino remote areas are most susceptible to outbreaks of Malaria, and the focus of improvement efforts are all there, locally and internationally. The lack of accessibility and financial resource to get the best medical care is the chief cause of malaria infiltration in the country. Tuberculosis The Philippine coalition against tuberculosis is just one of the many institutions that help alleviate this major Philippine health hazard. For decades, this has been established as one of the country’s leading cause of deaths. Heart Disease/Hypertension A scary health problem, there has been steadily enormous increase in trends of hypertension among Filipinos. Cancer A primary prominent person who recently died of this illness in the Philippines is Corazon Aquino, among many other famous and non-famous individuals. Cancer is often found to be prevalent in urban areas, with better treatment options. But cancer is quite difficult to treat for some cases. For our environmental study according to some articles entitled â€Å"Environmental Problems† Our country and also others are facing the same problems. Recent scientific studies reveal that human activities have contributed significantly to the increase of greenhouse gases in the atmosphere that causes climate change. The Philippines is a hotspot for climate change disasters particularly the risk for agriculture and food security due to extreme El Nino and severe tropical cyclones. The spread of infectious diseases are influenced by fluctuations in climate variables, temperature, relative humidity and rainfall. Sever super typhoons like Reming that pummeled the Bicol region in 2006 destroyed at least $90-million worth of agricultural products and infrastructure. Diseases such as dengue fever, malaria, cholera have increased throughout the years. Climate change impacts on coastal zones and marine ecosystems caused massive coral bleaching especially in 1998 due to elevated sea temperature and fish kills and red tides like the one that occurred in 1992 which was an El Nino period. Scientists warned the Philippines could experience famine by 2020, as the adverse impact of global warming takes its toll on natural resources. Thousands will be displaced from their homes especially in low-lying coastal communities. Decline of Natural Resources and Biodiversity The Philippines is suffering from degradation of the natural environment. It has fifty major rivers now polluted due to abuse and neglect. Approximately two-thirds of the countrys original mangroves have been lost. A hundred years ago, the Philippines had close to 22 million hectares of old growth forest. At the start of 2000, we had less than 600,000 hectares of old-growth forest left. In one century, we had cut down close to 97 percent of our original forest. A study by the Environmental Scientists for Social Change (ESSC) reveals that we have systematically cut this forest down and that we have not stopped its destruction and that of its core biodiversity. The International Rice Research Institute (IRRI) estimates that it takes over 4,000 liters of water to produce one kilo of rice. Because of the loss of forests, we have less water since most of our freshwater comes from watersheds found in forests. Therefore, loss of forests means loss of food. More than 400 plant and animal species found in the Philippines are currently threatened with extinction, including the Philippine eagle, the tamaraw, and the dugong. In 2001, 49 of the nations mammal species, 86 bird species, and 320 plant species were threatened with extinction. Endangered species in the Philippines include the monkey-eating eagle, Philippine tarsier, tamaraw, four species of turtle (green sea, hawksbill, olive ridley, and leatherback), Philippines crocodile, sinarapan, and two species of butterflies. The Cebu warty pig, Panay flying fox, and Chapmans fruit bat have become extinct. Alarming Waste Problem The Philippines is looming with garbage problems despite the passage of the Ecological Solid Waste Management Act or the Republic Act (RA) 9003. 2007 first quarter data from the National Solid Waste Management Commission shows that there are 677 open dumpsites, 343 controlled dumps, and 21 landfills in the country. An additional 307 dump sites are subject for closure or rehabilitation plans but without definite schedules for enforcement. About 215 additional landfills are being proposed to be set up nationwide. About 1,000 open and controlled dump sites exist in the country. Prominent dumps all over the country can be found in Antipolo and Montalban in Rizal; Baguio City; Calapan, Mindoro Oriental; Carmen, Cagayan de Oro; Mandurriao, Iloilo City; Obando, Bulacan; and San Pedro, Laguna. Environmentalists stress that Republic Act 9003 calls for the adoption of the best environmental practices in ecological waste management and explicitly excludes waste incineration as an ecological option. These polluting disposal facilities are major sources of greenhouse gas emissions to the atmosphere which adds to global warming. Landfills and open dumps, according to studies, account for 34 percent of human-related methane emissions to the atmosphere, a global warming gas that has 23 times more heat-trapping power than carbon dioxide. These landfills and open dumps are illegal under RA 9003. Incinerators, on the other hand, have significantly higher levels of greenhouse gas emissions (per kilowatt) than a coal-fired power plant when all of the carbon coming out of an incinerator stack is measured. Such emissions are banned by the country’s Clean Air Act. Inaction on garbage contributes to the death of at least two persons every minute due to complications from environmental problems, which could be prevented if the country only developed a more efficient environmental management program. Mismanagement of waste has serious environmental consequences: ground and surface water contamination, local flooding, air pollution, exposure to toxins, and spread of disease. Many of the disposal sites contain infectious material, thus threatening sanitation workers and waste-pickers. Annual waste generation in the Philippines is expected to grow 40 percent by 2010. Improvements in recycling, collection, and disposal will become even more critical as garbage production continues to increase with population growth and economic development. Past efforts to promote waste segregation at source have minimal impact despite the presence of Republic Act 9003. Most of these were barangay, ity, and municipal ordinances providing for sanctions and penalties for non-compliance. Campaigns, seminars, trainings and other different community activities were implemented with the help of various private groups or NGO’s to pursue the objective of solving the garbage problem. RA 9003 further calls for the establishment of materials recovery facilities, or ecology centers, in every barangay or cluster of a barangay. To date, only 1,923 ecology centers exist, serving 2, 133 barangays of a total 41,975 nationwide. In Quezon City alone, only 52 barangays have established Materials Recovery Facilities out of a total of 142. People’s Behavior Toward Waste Behaviour is a key cultural aspect that is embedded in people’s way of life. Studying a community’s behavior and introducing new ones requires intensive, long-term, and creative social marketing. This can be done by studying the demographic and cultural fiber of the community through immersions and capacity building activities. The Resources, Environment and Economics Center for Studies, Inc. s (REECS) 2002 study on household waste management systems and the attitudes and behavior of the communities in two barangays in Metro Manila ( Bennagen, Nepomuceno, Covar, 2002) showed that: 1. Waste management is still perceived by many as the responsibility of government. 2. Public participation in waste management, especially in segregation at source, remains limited. 3. More extensive awareness- raising activities and training on e cological waste management are needed, together with stricter enforcement of the Law and local ordinances must be observed. 4. There is lack of community empowerment and political will to resolve the problem. Recognizing the importance of the environment’s immediate recovery and effects of improper waste management to the Philippines, there is a need for understanding and reformation of attitudes and concern towards the protection of environment. The impending garbage crisis can be prevented if we only practice waste segregation at source, recycling, and composting as what the law requires. An intensive social marketing program has to be established on a long-term scale within a barangay – the smallest unit of the local government.

Competitive environment within the property industry in the United States of America

Competitive environment within the property industry in the United States of America Industry Description In the recent past, several mergers of large firms within the oligopolistic market setting have been witnessed. As a result, this has not only caused some changes in some of market factors such as competition but also in turn affected the demand of the products. This paper discusses the competitive environment within the property industry in the United States of America.Advertising We will write a custom essay sample on Competitive environment within the property industry in the United States of America specifically for you for only $16.05 $11/page Learn More Simon Property Group Simon property Group is the largest Real estate Company in the United States of America. The real estate industry in the US has been characterized by stiff competition among the oligopolistic market players. Competition in the industry is high thanks to the firms that desire to control a larger market share. As such, competition has ensured that firms create str ong brand names and have a commanding brand presence in the property market. In the United States of America, there is no dominant firm in the real estate industry although Simon property Group is the largest of all other players. The real estate industry is characterized by an oligopolistic market setting where there are few dominant firms which account for a majority of the stake in the industry. There are some other firms that follow after Simon Property group. Their main competition factor in the real estate industry is price strategy. Real estate companies engage in price wars so as to attract and retain more customers. This is done through offering cheaper deals to the customers relative to the competitors. These cheaper deals come in form of commission refunds to property buyers. Firms that fail to offer commission refunds usually attract fewer buyers than those that refund. Two Arguments Importance of Competition among Firms Competition is defined as the rivalry that causes businesses to strive to have a commanding control of the limited resources among the competing parties in the market. The importance of competition comes in that firms using price as the competition factor bring their prices down so as to attract the finite rational consumers (Jerry, 2003). This factor therefore increases the consumers’ marginal propensity to consume thus increasing their disposable income. The competitive environment in this industry is of benefit to the society. This is because of the price factor that offers the consumers cheaper deals. The importance of this is that the consumers are able to purchase property at lower prices. This ensures that their economic welfare is enhanced because they have residual cash that they can use for other uses. The high degree of market concentration among the competitors is beneficial to the consumers because these firms will engage in competitive activities that will either result in lower prices or higher quality among the products so as to attract the consumers (Wessels, 2000). Consumers therefore enjoy high quality products from the competing firms and also spend less on these products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Oligopoly market structure is defined as the market structure that exists when there are a few suppliers in the economy who have a considerable share of the market. However, none of these suppliers is strong enough to be a price setter. This means that the suppliers will have to forge common standards that will be beneficial to the both the consumers and the suppliers. Industries that experience rapid technological change can benefit from an oligopolistic market structure. This is because the negative uncertainties that could be brought about by the technological changes are cushioned by the standardization practiced among the oligopolistic market structure by the various market players. References Jerry, N. L. (2003). Competing in The Information Age: Align in the Sand. London: Oxford University Press. Wessels, W. J. (2000). Economics. New York: Barrons educational Series.

4 Great Going Away Gifts for Coworkers

4 Great Going Away Gifts for Coworkers Ever wonder what to get a coworker who’s leaving your office? This person may have become a real friend outside of work. Or he or she might be a face to nod and smile at in the hallway, with whom you’ve spent very little time outside the office. Either way, it’s nice to commemorate the time you’ve spent working together. It’s just very often hard to think of what to get for the going away gifts. Maybe the most appropriate thing to do is band together as a team and chip in a little (say, $5-10) for a larger, more expensive group gift. If that turns out to not be the best option, you can consider individual gifts. Just keep in mind that whatever gift you give should be something they’d be comfortable with unwrapping in public, in a professional setting.Here are some great ideas for departure gifts.Gifts for the Coworker Moving AwayIf your coworker is relocating, particularly somewhere new where they don’t have roots, consider a gift rela ted to their new locale:  a book about the history or food culture of a place, a local guidebook or restaurant guide, etc. Or, you could try the sentimental route and get a commemorative photo or book or trinket from where you are currently, so they can take it with them to their new life somewhere else.Gifts for the Coworker  Changing CreersMaybe  your coworker is switching fields- or even careers. A gift to commemorate the new job is a lovely gesture of support. A little gift bag of useful items, trinkets, or aspirational things suited for their new job or role can be very much appreciated- particularly if you add a little note of support to send them off with confidence!Gifts for the Coworker  Who Found Success on the JobWas there a particular achievement you shared? Consider having your team find an object or souvenir that symbolizes your work together. Then frame it, or put it on a stand, and make sure to all sign it in permanent marker. Wherever your coworker goes, the y’ll have the memory both of the accomplishment and of your team to brighten their office.Gifts for the Coworker You Don’t Know That WellIf you don’t have the time or energy to put together one of these more specialized gifts, the old standbys are always available! Try a bouquet of flowers and a group-signed card on their desk. A bottle of champagne or their favorite wine. Or even simply slap a bow on a box of chocolates. Remember, it’s the thought that counts.

Midterm questions and answers Essay Example | Topics and Well Written Essays - 250 words

Midterm questions and answers - Essay Example 2b. TUFS system can be described as a qualifier; since it replaces the inefficient manual system that was being used previously, through making it easy for the underwriters and their managers to communicate and develop reports easily (Smith and McKeen, 68). 3a.The advantage of agile project management is that it allows all the stakeholders to be involved in the system development process, through providing an interactive forum where they can give their contribution. The advantage of system development life cycle project development methodology is that it first evaluates the necessity of the study, through undertaking a feasibility study to determine the possible benefits of the system. The disadvantage of system development life cycle project development methodology is that it takes long to complete the project, while the agile project management does not undertake a feasibility study first (Smith and McKeen, 67). 4. Martin Drysdale should first develop app For TUFS on the Apple Ios, since it is an advanced version of computer operating system, making it compatible with computer operations that are necessary for TUFS

Sassoon siegfried Essay Example | Topics and Well Written Essays - 1000 words

Sassoon siegfried - Essay Example Ths history books r concrnd with th Grt Wr nd how popl djustd to diffrnt circumstncs during tht priod. D Brnirs nd Sssoon hv diffrnt viwpoints nd thir writings diffr from ch othr. DBrnirs' dscriptions of wr is xcruciting, ll too rl, s th uthor tks th rdr to th y of th cyclon to xplin how good mn bcom trnsformd into morl nimls nd t th sm tim los thir souls. This is th rl horror to wr, th dstruction of th dignity tht humns r trying to striv for. nd thus th book is cvt to ll ldrs to think mor dply bout th full rmifictions of rushing off to wr. Th min chrctr of th book is Cptin Corlli who is th snior Itlin officr in villg on n occupid Grk Islnd. His humnity rchs byond indignous hostility. Th Itlin rmy occupis th islnd first, nd th Itlins hv rltivly sy-going rltionship with th islndrs. cntrl chrctr is n Itlin cptin, ntonio Corlli, who plys th mndolin. Th othr min chrctrs r young womn, Plgi, hr fthr, Dr. Inns, locl doctor who is tching his dughtr ll bout hrbl mdicins, nd Plgi's boyfrind, Mndrs, Grk prtisn fighting th Grmns. In his book Louis D Brnirs dscribs Dr Inns s vry ddictd to his job "Dr Innis hd njoyd stisfctory dy in which non of his ptints hd did or got ny wors..."( Louis D Brnirs ). Whn th cptin is injurd nd is trtd by th doctor h mts Plgi, nd thy fll for ch othr. This mks for complictd sitution, sinc th two r on opposit sids in th wr nd sinc Plgi is nggd to th prtisn, Mndrs. Things gt vn mor complictd whn th Grmns rriv nd put n nd to th sy-going rltionship btwn th islndrs nd th occupirs. s wll s bing profound story bout humn rltionships, this is lso wr story, nd th uthor shows us how popl r trnsformd by wr. Through th cptin nd his Grk finc, it is finly xprssd ffirmtion of th humn spirit. Th moving runion in old g is crtinly for th lchrymos. Yt, in ssnc, Cptin Corlli mbodis blk honsty which is th vry ntithsis of sntimntlity, nd which mks d Brnirs' ultimt ffirmtion of humnity ll th mor powrful for bing so vidntly hrd-won. Oddly nough, his rdrs sm to rcogniz this mor clrly thn h dos himslf: if thr's on thing tht nnoys vryon bout th book, it's th nding - by dlying th ultimt runion of Plgi nd th cptin for 50 yrs, d Brnirs sms to btry n uncrtinty s to whthr his rsolution hs bn truly dsrvd. Still, it coms in th nd. Indd, it is strng to rd novl so full of pin, which nvrthlss lvs on with such strong sns of joy. Myb its succss, for tht vry rson, should itslf b considrd lif ffirming on. D Brnirs smlssly mixs brod comdy with grphic dscriptions of suffring or violnc, tndr pisods nd visionry flights of fncy. His book is lso highly sxd, bwdy nd stiricl. Cptin Corlli's spcil kind of historicl romnc ws, howvr, somthing of dprtur from his rlir novls' full us of 'mgic rlism'. Sigfrid Sssoon rmins mong th bst known soldir pots of th Grt Wr of 1914-18. Mmoirs of n Infntry Officr, th bst known of his wr mmoirs, ws first publishd in 1930. Mmoirs of n Infntry Officr is th scond volum of Sigfrid Sssoon's fictionlizd utobiogrphy. Th first nd third volums r Mmoirs of Fox-Hunting Mn, nd Shrston's Progrss, rspctivly. Whn this book ws first publishd in 1930, th vrg rdr my not hv rcognizd Shrston s n unrlibl nrrtor, but upon scond rding, much of wht th nrrtor tlls us grows in irony. Ths lins from 'Convlscnc' r typicl of th gm h plys with th rdr: "Bsid th bd thr ws bowl of whit lilc nd Bibl. Opning it t rndom to try my luck, I put my fingr on th following vrs from th Pslms: 'Th words of his

Electric Commuter Train Or Commuter Rail Tourism Essay

Electric Commuter Train Or Commuter Rail Tourism Essay Electric commuter train or commuter rail is a passenger rail transport service between a city center and commuter towns that draw large numbers of people who travel on a daily basis. Commuter trains are usually optimized for maximum passenger volume, in most cases without sacrificing too much comfort and luggage space, though they seldom have all the amenities of long-distance trains. This service provided by the government in order to give more convenience towards people for urban and rural areas to move (White, 2002). The service is able to meets the requirement and desire through the perception of Malaysian citizen towards the service quality of commuter train by Keretapi Tanah Melayu Berhad (KTMB). The service quality in the commuter train can be measured by SERVQUAL dimension which is focuses in term of tangibles, reliability and responsiveness (Parasuraman et. al., 1985). According to Wiki, SERVQUAL was originally measured on 10 aspects of  service quality: reliability, respo nsiveness, competence, access, courtesy, communication, credibility, security, understanding the  customer  and tangibles. It measures the gap between customer expectations and experience. The service quality of the commuter train becomes important issue in order to have better and comfortable environment. The service quality of the public transport in that area seems unsatisfied and average level, which are physical facilities in term of cleanliness and comfortableness, punctuality, frequencies and responsiveness of the driver and conductor of the public transports. Is it the services quality of the commuter train is really implemented well in this country whether in urban or rural areas? This is because more allocation provided to reconstruct the quality of public transport. Therefore these researches try to investigate the perception of the Malaysian citizen towards the service qualities of the Keretapi Tanah Melayu Berhad (KTMB). Background of the study In Malaysia, KTM commuter is the one of the electrified commuter train service that operated by Keretapi Tanah Melayu Berhad (KTMB). It was first introduced in 1995 to cater people especially in Kuala Lumpur and the surrounding suburban areas and it is a popular mode of transport for people who are working in Kuala Lumpur as they can travel to the city without being caught in traffic congestion. KTM commuter is currently the most profitable passenger service offered by KTMB, contributing RM84.63 million to group revenue in 2006, higher than KTM Intercitys profit of RM70.94 million in the same year (Nathan and Darshini, 2007). KTM commuter has attracted a significant number of passengers in the transportation market. According to the Ministry of Transport Malaysia 2008 Statistics; the annual ridership for KTM commuter was 36,557 millions of passengers (MOT, 2008). This study is important for KTMB generally and KTM commuter specifically to improve their services especially trains services. Having the information gathered from this study, they can look for effective ways in overcoming these problems and be more competitive in their services since the respondents for this study are KTM commuter customers themselves. From the findings of this study, the management can be made aware of the problems that they are facing everyday and the come up with proactive actions to provide better services to the customers. In return, the customers will enjoy a better quality of services in the future. Research objectives The objectives of the study are: To assess the service quality perceived by passengers of Malaysian citizen who ride the KTM commuter To examine factors influencing the good services provided by KTM commuter. Problem statement The current issues and problems regards in the Keretapi Tanah Melayu Berhad (KTMB) public transports is the time arrival and time travel delaying. Many customers or passengers when went and used that service they was not satisfied with the service quality provided by this KTM B after used the KTM commuter service in term of punctuality and frequencies of train arrive. This issue showed even the public transportation is modernized and in the urban areas but service quality is still lacking and not well implemented. This will lead to negative perception and not satisfy the consumer using the public transports (Karen Thompson, Peter Schofield 2002). The problem of time arrival delaying was related with the other problem which is the space in the KTM commuter. This is because insufficient space to carry more passengers and others whereby the congestion occurred. Nowadays people out there mostly using a public transport like commuter as their transport so, the chance of increase passenger s are higher than before. So when the space of KTM commuter limited and crowded it will become worse to passengers to use and went it. Significant of the study Today the need for an efficient and effective public transportation service like KTM commuter is becoming more importance in order to overcome these problems especially in the Klang Valley. Besides that, many transportation companies are competing with each other to attract as many customers and gain more profit. It is imperative that KTM commuter needs to become more progressive and aggressive to compete with the competitors because nowadays, customers are becoming more demanding with the quality of the service. The want value for money that is they expect the service quality that they received from the service providers equals or exceeds what they had paid for (Mitra Lagerstrom, 2002). Reliability is focusing on frequencies and punctuality of the public transport arrives on time and able to meet the perception expectation of the user. Reliability means the ability to perform the promised service dependably and accurately (Parasuraman, et. al., 1988). The measuring arrival of the pu blic transport at the destination on time is of limited usefulness and will give positive impact towards the public expectation and perceptions. The punctuality measured in term of time arrival and departure is important elements in reliability service quality of dimension. Theoretical framework Speed Punctuality Service quality Space Frequency Safety Reliability Train operationDEPENDENT VARIABLES Comfort INDEPENDENT VARIABLES Research hypothesis There are three hypothesis developed in this study: Hypothesis 1 : There is a significant difference between dimension of tangible and service quality of the Keretapi Tanah Melayu Berhad (KTMB) Hypothesis 2 : There is a significant difference between dimension of reliability and service quality of the Keretapi Tanah Melayu Berhad (KTMB) Hypothesis 3 : There is a significant difference between dimension of responsiveness and service quality of the Keretapi Tanah Melayu Berhad (KTMB) Task 2 (LOC 3 : AC 3) Introduction Literature review is a documentation of a comprehensive review of the published and unpublished work from secondary sources of data in the areas of specific interest to the researcher. Past research on the phenomenon under investigation must play key role in the process of problem formulation. Literature review Customer satisfaction According to our team survey , most of the people satisfied with KTMB services meanwhile there are some services that KTMB are not doing well in their job customer satisfaction are important because customer are judging by services based on pricing that KTMB create. KTMB also have to improve their services based on doing a survey, give a recommendation to customer itself, on other hand the customer also have to give their opinion on what there want or like. Customer loyalty Customer loyalty always follows satisfaction, which is determined from the service quality offered by the KTMB. It is also one of the most frequently used indicators to measure the success of a marketing strategy. Research methodology Introduction The word methodology is the method that any researcher used with appropriate steps, method, technique and tools together with the approaches taken in the research process. Data collection Primary data Primary data is used for this research and the data is obtained using self-administered questionnaires. The questionnaire comprised of two sections. The first section is designed to capture the respondents demographic. The questions asked in this section are related to the respondents gender, nationality, ethnicity, age, marital status, and occupation. The second section is designed to measure the customers perceptions towards various dimensions of services performance in KTM commuter service. The questionnaires are distributed among customers on board the train and those waiting for trains in the stations between 8 October to 10 October 2010. The sample for this study consists of 50 respondent in Batang Benar station. Secondary data According Kotler and Armstrong, secondary data can be defined as information that already exists somewhere, having been collected for another purpose. It may be available from internal sources, or may have been collected and published by another organization. Secondary data usually can be obtained more quickly and at lower price than primary data as researchers can gain the needed data in form of government reports and statistics, company reports and accounts, articles or journals in internet and reports in newspapers. Besides, the data that has been collected can be used to get a new perspective on the current study, to compare the work from previous findings or to use as a reference for future study. The table below shows the secondary sources that will be used in carrying out the research. Sources Explanation Books Literary work by professionals that relates to the food and beverage industry, guides on conducting research projects, as well as information on data of previously conducted research. Internet The internet offers unlimited sources of information that caters to all topic areas. Journals Journals are a good source of secondary data, as they may contain vital information of a certain period of time. Past Research Data from previous research can be used to compare the statistics and other information Task 3 (LOC 3 : AC 4 and LOC 4 : AC 1 and AC 2) Here are more ideas as to how to solve the problem on transportation. This research can understand for simplicity why KTMB designate their routes Seremban-Rawang and Sentul-Port Klang. But being so rigid about it can lead to adverse effects. Most people who take the KTM commuter are doing it to get in and out of the city (e.g. Subang Jaya-Sentral). Or users who just want to travel down the line (e.g. Seremban-Kajang). Although there must be people who use it to cross the Klang Valley (e.g. Seremban-Rawang), they are not in the majority. The way the service routes are designed, it seems silly why these trains have to make one full journey back and forth each branch for every run. Actual fact, delays at one part of the system can lead to other trains being delayed elsewhere, further down the line. For example, a Rawang-Seremban service might be delayed simply because somewhere in Kajang, there is a delay. In other words, researcher suggesting that the operations of these services should be made somewhat a bit more independent to each other. KTMB should consider introducing a variety of routes. Other than that, at not so busy hours, they should maintain their current service routes, as usual. But at peak hours: Seremban-Tasik Selatan Passengers take the Sri Petaling LRT or KLIA Transit to continue their journeys. Rawang-Bank Negara Passengers take the Sri Petaling and Ampang LRT to continue their southward journeys. Reduce service on the Sentul KTM branch passengers can hope off at Bank Negara to continue on the Sri Petaling and Ampang LRT. Introduce express services that bypass not-so busy stations. Introduce services that start and terminate at busy stations like Subang Jaya, Serdang etc. Construct a Komuter station at Abdullah Hukum to allow westerly passengers to bypass Sentral (and finally putting Abdullah Hukum to good use). Continue serving the usual full Rawang-Seremban and Sentul-Port Klang routes but at low frequencies. With the savings of rolling stock, couple those together to serve busy routes. The delays experienced by KTM commuter users seem to be with regards to clashing intercity and freight trains, and usually this is most severe in KL, from the Jalan Bangsar Junction to Jalan Kuching. Naturally the most sensible thing would be to schedule all trains, and make sure they follow their schedules. But they dont, for reasons sometimes beyond KTMs control. There is the issue of different grades of service on different lines. KLIA Transit, being the most posh, followed by the LRTs and Monorail and the KTM commuter at the bottom. And with this, also have different fares for similar journeys. For example, for the journey Bandar Tasik Selatan to KL Sentral Komuter RM1.00 KLIA Transit RM4.20 Sentul to Bandaraya/Bank Negara (although Sentul KTM and LRT are at different places) Komuter RM1.00 LRT RM1.40 It is also inevitable that KTM has to Improve on its scheduling and also further computerization with traffic control. Increase in capacity by acquiring more rolling stock to articulate the current trains and to have more train sets in service. Improve its station quality as well as integration with other rail lines. C:UsersANNA HBCRDesktopKlktm.gif Finding To find effectiveness of KTMB as a public transportation KTMB was an effective way to travel as a public transportation. KTMB was the respondents choice as a public transportation to travel around Rawang-Seremban, Sentul-Port Klang. Alternative public transportation that the respondents choose was bus. To identify the areas covered by KTMB KTMB covers the area that the respondents were going therefore it showed that the respondent were happy and satisfied with the areas covered by KTMB. The areas that had been covered by KTMB was close to the respondent workplace and to Mid Valley which one of a top spot for tourist and people to shop and hang out. To compare the fare of KTMB with other public transportation The researcher found out that the respondent were satisfied with the ticket price of KTMB compared with the price of other public transportation. The factor that many respondents were satisfied was the fare price is cheaper than taking other public transportation. KTMB was close to the place that many respondents were going therefore KTMB was the majority respondents choice of transportation. To analyze the frequency of travelers using KTMB transportation The researcher found out that the travelling frequency for KTMB was adequate for respondents as many of the respondents used this service to travel around Rawang-Seremban, Sentul-Port Klang. Important factor would be that the respondents used this service because their workplace is situated in KL Central, Mid Valley and etc also to avoid traffic jams. Gantt Chart for Research Project Proposal Activity Start Date Duration (days) End Date Proposal 14/9/2011 3 17/9/2011 Survey Methodology 14/9/2011 1 15/9/2011 Literature Review: 18/9/2011 12 10/9/2011 Authors 18/9/2011 7 25/9/2011 Government Publications 27/9/2011 7 4/10/2011 Questionnaire Preparation 5/10/2011 1 6/10/2011 Interview and Survey 6/10/2011 2 8/10/2011 Tally and Analyze Survey Questionnaire 8/10/2011 1 9/10/2011 End Discussion and Conclusion 9/10/2011 1 10/10/2011 14/9/2011 8/10/2011 25/10/2011 6/10/2011 Proposal Survey Methodology Literature Review: Authors Government Publications Questionnaire Preparation Interview and Survey Tally and Analyze Survey à ¢Ã¢â€š ¬Ã‚ ¦ End Discussion and Conclusion Start Date Duration (days) Task 4 (LOC 4 : AC 3) Conclusion and recommendation Findings of this study have important practical to management of quality of the Malaysian rail services. This study demonstrates the usefulness as a measure of service quality. The measurement scale also serves to identify symptoms and the underlying problems that inhibit the effective provision of quality services in rail transport. Once the attributes of rail services from the customers perspective are more clearly known and understood, its service providers will be in a better position to anticipate consumer requirements rather than to react to consumer dissatisfaction. The attributes of reliability and tangibles have been identified by respondents to be the most important dimensions of service quality. These two dimensions were also found to have the highest gap (perception minus expectation), implying that customers expectation of reliability and tangibles dimensions of the railway services are not met by KTMB. Although these findings cannot be generalized to the overall passenger profile, KTMB should use it as an impetus to assess their services, particularly to study ways of improving on their reliability and tangibles dimensions. KTMB management could start by improving on staff training, especially to train their staff to be more professional and courteous when dealing with customers. The public confidence of KTMB has to be gained and the best way is for the management to look at improving on aspects such as reliability of services, improving physical facilities, training of staff and communicating precise information on train schedules. In view of the intense competition in the transport sector with the opening of the North-South Highway, it is imperative that the management of KTMB carry out more research to discover any shortfalls in service quality and to take necessary corrective measures in case of a shortfall. This could ensure that the service quality of KTMB provides the best to its consumers in order to compete effectively with other modes of transport. As the consumer plays a key role in the definition and evaluation of the quality of rail services offered, managers of KTMB should incorporate consumer expectations and perceptions in the formulation of effective long-term marketing strategy. KTM should improved the train service in terms of the punctuality and provide a suitable frequency (for example: every 10 minutes) to reduce congestion at the stations especially during peak hours. This study also recommends that future researchers should come out with the focus groups to compare the opinion between KTMB users with other transportation mode users.

Case Analysis Texas V. Johnson

SUPREME COURT OF THE UNITED STATES ________________________________________ 491 U. S. 397 Texas v. Johnson CERTIORARI TO THE COURT OF CRIMINAL APPEALS OF TEXAS ________________________________________ No. 88-155 Argued: March 21, 1989 — Decided: June 21, 1989 This case analysis of Texas v. Gregory Lee Johnson was a Supreme Court case that overthrew bans on damaging the American flag in 48 of the 50 states. Gregory Lee Johnson participated in a political demonstration during the 1984 Republican National Convention in Dallas, Texas, where he burned the American flag.Consequently, Johnson was charged with violating the Texas law that bans vandalizing valued objects. However, Johnson appealed his conviction, and his case eventually went to the Supreme Court. Facts And Procedural History In 1984, the Republican Party convened in Dallas, Texas for their national convention. President Ronald Regan, seeking a second term in office, was to be officially delegated as the GOP (Grand Old Party) candidate for President. Scores of individuals organized a political protest in Dallas, which voiced opposition to Reagan administration policies, and those of some Dallas-based corporations.Among these protesters was a man by the name of Gregory Lee Johnson, who participated in a political demonstration, called the â€Å"Republican War Chest Tour. † As the demonstrators marched through the streets, chanting their message, a fellow protestor handed Johnson an American flag that had been taken from a flag pole at one of their protest locations. Upon reaching the Dallas City Hall, Johnson doused the flag with kerosene and set it on fire. In addition, Johnson and his fellow demonstrators circled the burning flag and shouted â€Å"America, the red, white, and blue, we spit on you. No one was hurt or threatened with injury by the act, but many who witnessed it were deeply offended. Therefore, Johnson was arrested, charged and convicted under Texas â€Å"desecration of a v enerated object† statue, sentenced to one year prison, and fined $2000. Moreover, Texas was not the only state to have anti-flag burning laws on the books, 47 other states also criminalized flag desecration (Joel, 2011. ) Principles to the case A principle to the case is mens rea accompanying â€Å"Symbolic expression â€Å"which is a phrase often used to describe expression that is mixed with elements of conduct (Cline, 2011. The issues argued were the 1st Amendment, and protest demonstrations. The Supreme Court has made clear in a series of cases that symbolic expression (or expressive conduct) may be protected by the First Amendment (Cline, 2011. ) However, of the approximately 100 demonstrators, Johnson alone was charged with a crime. Johnson appealed his conviction and his case eventually went to the Supreme Court. The principle to the case is burning a U. S. flag in protest was expressive conduct protected by the First Amendment.In determining the case, the court first considered the question of whether the First Amendment reached non-speech acts, since Johnson was convicted of flag desecration rather than verbal communication, and, if so, whether Johnson's burning of the flag constituted expressive conduct, which would permit him to invoke the First Amendment in challenging his conviction. The First Amendment literally forbids the abridgment only of ‘speech,’ but has long recognized that its protection does not end at the spoken or written word.If there is a bedrock principle underlying the First Amendment, it is that the government may not prohibit the expression of an idea; simply because society finds the idea itself offensive or disagreeable (Find Law, 2011. ) In addition, Johnson argued that the Texas flag desecration statute violated the First Amendment, which says â€Å"Congress shall make no law †¦ abridging the freedom of speech †¦ or the right of the people peaceably to assemble, and to petition the government f or a redress of grievances. † Consequently, the state of Texas argued that it had an interest in preserving the flag as a symbol of national unity.Analysis Of The Court Findings I agree to some extent with the ruling, since it claims that its interest in preventing breaches of the peace justifies Johnson's conviction for flag desecration. However, no disturbance of the peace actually occurred, or threatened to occur because of Johnson's burning of the flag. Johnson deliberately chose to burn the American flag in order to demonstrate his deep distress over the nation’s policies. His gesture was an attempt to cry out to the government for a redress of grievances, and not to commit an act of juvenile vandalism.The 1st and 14th amendments protect Johnson’s symbolic protest. Also, the only evidence offered by the state at trial to show the reaction to Johnson's actions was the testimony of several persons who had been seriously offended by the flag burning. This case sparked years of debate over the meaning of the flag, including efforts to amend the Constitution to allow for a prohibition of the â€Å"physical desecration† of the flag. The only evidence offered by the State at trial to show the reaction to Johnson's actions was the testimony of several persons who had been seriously offended by the flag burning.They rejected the claim that the ban was necessary to protect breaches of the peace due to the offense that burning a flag would cause. Burning a U. S. flag in protest was expressive conduct protected by the First Amendment. â€Å"The First Amendment literally forbids the abridgment only of ‘speech,’ but we have long recognized that its protection does not end at the spoken or written word†¦. If there is a bedrock principle underlying the First Amendment, it is that the government may not prohibit the expression of an idea simply because society finds the idea itself offensive or disagreeable. (Find Law, 2011. ) Another fact I find interesting is that Johnson was prosecuted because he knew that his politically charged expression would cause a â€Å"serious offense. † If he had burned the flag as a means of disposing of it because it was dirty or torn, he would not have been convicted of flag desecration under this Texas law; however, federal law designates burning as the preferred means of disposing of a flag â€Å"when it is in such condition that it is no longer a fitting emblem for display,† 36 U. S. C.  § 176(k), and Texas has no quarrel with this means of disposal (ACLU, 2011. Johnson was convicted for engaging in expressive conduct. The State's interest in preventing breaches of the peace does not support his conviction, because Johnson's conduct did not threaten to disturb the peace; nor does the State's interest in preserving the flag as a symbol of nationhood and national unity justify his criminal conviction for engaging in political expression. Therefore, the jud gment of the Texas Court of Criminal Appeals was affirmed. Conclusion To put it briefly, grunts and howls do not inspire laws banning them; owever, a person who grunts in public is looked at as being strange, but laws do not punish them for grunting instead of communicating in whole sentences. If people are irritated by desecration of the American flag, it is because of what they believe is being communicated by such acts. Thus, amending the Constitution to permit bans on flag burning is not just a solution in search of a problem. Instead, I believe it is also a â€Å"solution† which will likely serve to create the problem it is trying to solve in the first place. References ACLU (2011. Burn the Flag or Burn the Constitution? Retrieved September 1, 2011 from http://www. aclu. org/blog/tag/flag-burning. Cline, A. (2011) Can Flag Burning Send a Political Message Be Made a Crime? Retrieved September11,2011fromhttp://atheism. about. com/od/flagburningcourtcases/a/TexasJohnson. ht ml. Find Law (2011. ) Cases and Codes. Retrieved September 1, 2011 from http://caselaw. findlaw. com/wa-supreme-court/1102265. html. Joel, S. (2011. ) Texas v. Johnson. Retrieved September 1, 2011 from book Criminal Law, tenth Edition, Page47.